Conversion Rate Optimization Strategy & Services
Our conversion rate optimization services continually test, tweak, and optimize your CRO strategy to build your business by:
1. Designing optimized landing pages
2. Running heatmaps
3. A/B testing
4. Multivariate testing
Our CRO services are a multi-step process that starts by identifying your company’s objectives and defining the relevant metrics we’ll use to measure success.
One of our first steps to maximize your conversion rates is to begin reducing your website or landing page bounce rate, increase the average number of pages viewed per visit, and increase the overall time each user spend on your site.
1. Is your website turning your visitors away?
2. Are your lead generation forms being ignored?
3. Is your website bounce rate too high?
4. Do you know which design or copy elements must change in order to increase your conversion rate?
What is Conversion Optimization?
Our team looks at CRO as a highly strategic, data-driven art and science. Our goal is to improve and SEO optimize your website and/or landing pages in order to generate qualified leads and convert them into paying customers to grow your business.
Conversion Rate Optimization is an Art
CRO is an art because CRO requires a great deal of creativity. Our team takes a holistic approach to CRO, using an organic and structured process to creatively apply the data from your site’s Google Analytics.
This data analysis combined with our A/B and multivariate testing allows us to learn and launch only the best variations on your website and/or landing pages.
Conversion Rate Optimization is a Science
CRO is a science because there isn’t much guessing involved. Our strategy is backed up by and based on direct analytics from Google and other paid SEO tools.
In order for CRO to be effective, you can’t guess at what changes would be most lucrative. So our team of SEO professionals approach the science of CRO by:
1. Developing and testing valid SEO tactics and hypotheses
2. Running controlled A/B and multivariate tests
3. Measure and make sense of the results and website analytics to find the appropriate improvements.
4. Implement changes and rinse repeat (do it all over again!)
Why Do You Need Conversion Rate Optimization?
CRO = Sales. The end goal of our conversion rate optimization services is to turn qualified users into paid customers. It’s now time to turn your website traffic into profits.
Our professional team of digital marketing & CRO experts will identify and implement the necessary changes to your website and/or landing pages that will turn your traffic into sales.
VPDM Does All The CRO Strategy For You!
We’re a full-service digital marketing agency currently serving clients in Toronto, GTA, Hamilton, and the St. Catharines Niagara Region.
We’re digital strategy experts with over 12 years experience in SEO, SEM, Content Marketing, Social Media Strategy, Lead Generation and Conversion Rate Optimization (CRO).
We completely understand the importance of A/B split testing and Multivariate testing when it comes to CRO.
Being experts in SEO, User Experience (UX) and website analytics, we’re able to test results that statistically prove which website or landing page variation gives your business the maximum conversions.