Google’s Most Important Ranking Factors – Part 1: Backlinks

Google's most important ranking factorsConfused by Google’s ranking algorithm? You’re not alone! Hundreds of factors influence Google’s algorithm, so just trying to wrap your head around it can feel incredibly overwhelming. Luckily, not all ranking factors hold the same weight. You only need to focus on a select few to boost your search visibility. In this three-part series,...

Posted in Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

How Customer Experience Driven Commerce Grows Retail Businesses

Customer service experience best practices to drive businessCustomer Experience Strategy Best Practices For Retail/Digital Today’s shopper (retail or online) is looking for an engaging customer experience during the “shoppable moments” in their life. You as a business owner are looking for proven customer experience strategy best practices to grow your business. Typically, agencies and/or brands would deploy marketing strategies using standard promotional...

Posted in Digital Marketing, Mobile Optimization, Search Engine Optimization (SEO), Social Media Optimization (SMO)

24 SEO Techniques You Can Implement Today

SEO techniques for all devicesWhat SEO Techniques Should You Implement Today? If you’re trying to make a list of SEO techniques to apply to your website, chances are, you’re already overwhelmed. SEO and SEM Industry experts keep recommending hundreds of SEO tactics and tools you ‘absolutely’ must use if you want to grow traffic to your website. There’s...

Posted in Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

How to Optimize for Voice Search in 2018

How to optimize for voice searchSEO Tips: Optimizing for Voice Search Voice Search is arguably one of the hottest topics in digital marketing right now – and for good reason. While the technology has been used on mobile devices for more than a decade, there’s been a dramatic increase in the volume of voice search queries over the past...

Posted in Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Tips

Case Study: Facebook Messenger Bots For Real Estate Agents

Real Estate Agents Using Facebook Messenger Chat Bot Marketing. Hamilton, Niagara, Toronto, and St. Catharines.How a Real Estate Chatbot Sold 3 Condos in 10 Days If you’re a real estate agent or brokerage with a super busy workflow, this Facebook Messenger Case Study For Real Estate Agents will help you better manage your qualified lead generation with customized automation! The way your client’s and prospects communicate has changed in...

Posted in Advertising, Case Studies, Digital Marketing, Facebook, Facebook Advertising, Instagram, Recommended, Social Media, Social Media Optimization (SMO), Top

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success....

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

Why You Should Start A Podcast In Content Marketing

Headphones on yellow backgroundReady To Start Your Podcast? Content marketing is dynamic and ever-growing and has the potential to grow with the latest technology trends. Whats at the forefront of the tech world currently? Podcasting. It is reported that in 2017 alone, over 112 million Americans listened to a podcast. That statistic makes up for 40% of...

Posted in Blogging, Business, Content Marketing, Digital Marketing, Digital Marketing, Music, Popular, Social Media Optimization (SMO), Tips, Uncategorized

6 Steps To Improve Your Keyword Research Skills Right Now!

Keyboard with improve buttonHow To Find Keywords For SEO  Keywords play a crucial part in all of our lives, and with that comes the importance of developing keyword research skills. If you’re wondering how to find keywords for SEO, keep reading.  Whether we’re looking up the best pizza place in the area, or researching for a new pair...

Posted in AdWords, Blogging, Copywriting, Digital Marketing, Digital Marketing, Keyword Research Tips, Local SEO, Mobile Optimization, Mobile Search, Mobile SEO, Recommended, Search Engine Optimization (SEO), Social Search, Tips, Top

How To Improve Readability In WordPress

Man with Wordpress logo on laptopA Guide To The Green Light: How To Improve Readability You’ve stumbled across this blog post because you’re looking for some tips on how to improve readability in your WordPress blog articles. We get it, you’re stuck at the dreaded red or yellow light, frustrated about why it isn’t green – telling you to...

Posted in Blogging, Content Marketing, Copywriting, Digital Marketing, Digital Marketing, Mobile Optimization, Mobile Search, Recommended, Search Engine Optimization (SEO), Top, WordPress

How to Become Better at Copywriting Using Simple But Effective Techniques

Typewriter Header ImageHow To Be a Better Copywriter Are you tired of your ads being ignored? Are you lost in how to structure your content in a concise and compelling way? Do you want to become a better copywriter? Written copy has the power to make or break your business. Copywriting is a skill that every...

Posted in Blogging, Business, Content Marketing, Copywriting, Digital Marketing