Snapchat Marketing 101: How to Boost Your Business With Geofilters

Woman with long brown hair and smiling, taking Snapchat selfie on the beach using Snapchat Geofilters. The Importance of Filters for Your Snapchat Marketing Strategy. Social media marketing company Niagara, St. Catharines, Hamilton.Snapchat Geofilters & The Advantages of Marketing With Snapchat: Why Your Business Needs to Get on Board  Scroll through your Facebook news feed and chances are you’ll come across at least one photo of someone with dog ears and a giant tongue. Snapchat geofilters are huge right now, and they’ve begun to trickle over...

Posted in Content Marketing, Digital Marketing, Snapchat, Social Media, Video

6 Simple Ways You Should Optimize Facebook Live for your Business

Woman on beach with leather jacket smiling and using cell phone to take video. How to optimize Facebook live for business.How to Optimize Live Stream Video on Facebook This year is the year for live stream video on Facebook. Facebook Live is a new, exciting, and extremely popular feature that can help you better connect with your audience.  But if you’re just figuring out how to live stream video on Facebook, the real work doesn’t...

Posted in Content Marketing, Digital Marketing, Facebook, Social Media, Video

Facebook Business Page Tips: How to Optimize Your Page For a Winning Social Strategy

Three young millennials sitting on the ground using their laptops and cell phones. Social media marketing company Niagara, St. Catharines, Hamilton.These Facebook Business Page Tips With Essential Information You Can’t Leave Out Your digital marketing strategy is obviously going to include organic and paid marketing on Facebook. That’s a given. But have you thought about the key facebook business page tips and how to optimize your Page? Surprisingly often, we come across clients who...

Posted in Digital Marketing, Facebook, Recommended, Social Media, Social Media Optimization (SMO)

Getting Smart With Google Analytics: How To Create And Use Segments

Male at a desktop computer looking at business analytics. Your Google Analytics guide. SEO agency St. Catharines and Niagara Falls.A Simplified Google Analytics Guide for Your Company More often than not, clients past and present will tell us that they’re not using Google Analytics for social media because they don’t understand how to navigate the program or that they don’t have a Google Analytics Guide handbook. While it bums me out that they haven’t been...

Posted in Digital Marketing, Google Analytics, Google Search, Local SEO, Mobile SEO, Search Engine Optimization (SEO)

How to Reach Your Target Audience on Social Media With Persuasive Marketing

Persuasive Marketing 101: How to Reach Your Target Audience Through Social MediaThe Power of Persuasive Marketing: How to Reach Your Target Market Through Social Media The key to getting conversions is persuasive marketing. Attracting customers through social media is one thing, but getting them to buy requires the power of persuasion. You need to convince most consumers that your product is right for them. And that...

Posted in Advertising, Digital Marketing, Facebook Advertising, Instagram, Recommended, Social Media

Inside the World of Snapchat Influencers: How to Reach Them and Why You Should Care

Marketing Through Snapchat: Why the Snapchat Influencer Network Can Boost Your BrandHow to Win Big With the Snapchat Influencer Network If you’re marketing to Gen Z’ers or Millennials and you’re not on Snapchat, you’re doing it wrong. Luckily, we’re here to help you learn how to reach the right Snapchat influencers in the Snapchat influencer network and start marketing through Snapchat the right way. Why Snapchat?...

Posted in Content Marketing, Digital Marketing, Recommended, Snapchat, Social Media, Strategy

Pinning is Winning: How to Market on Pinterest

How to market on Pinterest and develop a social media strategy for business.How to Market on Pinterest And Reach More Customers Pinterest is a world of ideas, from DIY projects to new fashion looks. That’s why learning how to market on Pinterest is essential for your business. Some digital marketers tend to stay away from marketing on Pinterest because they think it’s only used by stay...

Posted in Content Marketing, Digital Marketing, Pinterest, Recommended, Social Media

Confessions of a Digital Marketer: Internet Marketing Tips You’d Never Expect

Confessions of a Digital Marketer: Digital marketing tips and tricks from VPDM. Social Media and SEO company Niagara, Hamilton and Toronto.Digital Marketing Tips and Tricks From Our Experiences Not everything we learn in life can be found in the pages of a how-to manual. You could get the best advice or digital marketing tips and tricks from the top marketers in the business, but that can only get you so far. Every client is...

Posted in Content Marketing, Digital Marketing, Inbound Marketing, Recommended, Social Media

Facebook Stories 101: How This New Feature Can Help Your Business

How to share a story on Facebook. VPDM Digital Marketing Agency Hamilton, St. Catharines, and Toronto.How To Share a Story On Facebook Remember how Instagram incorporated the stories feature from Snapchat? Now, the stories feature is being used on yet another platform! Ever ask yourself how to share a story on Facebook? That’s right. Facebook is introducing stories, too. But what are Facebook Stories and can i make a Facebook...

Posted in Content Marketing, Digital Marketing, Facebook, Recommended, Social Media

Bing SEO Tips: Your Guide to Optimizing for Bing Search

Bing SEO guide for optimizing your website for Bing search.Bing SEO Guide: How to Optimize Your Site For Bing Search I bet you’re spending a lot of your time and marketing budget optimizing your website and content for Google’s Search Algorithm. You’ve likely never considered looking for a comprehensive Bing SEO guide. Am I right? If you are focused on Google search over Bing search,...

Posted in Digital Marketing, Google Search, Local SEO, Mobile SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Top