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Search Engine Marketing

Search Engine MarketingSEO and Website Optimization Consultant Services in Niagara Falls

If you are looking for SEO and website optimization consultant services in Niagara Falls, St. Catharines, the Golden Horseshoe, the GTA, or anywhere else in the world, there are plenty of SEO and website optimization consultant agencies to choose from. It’s important that you take the time to find the right SEO company for your needs and to take you to the next level.

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How do I choose an SEO consultant in Niagara?

When searching for best SEO company, you need to make sure your SEO consultant crafts his/her strategy with your input in mind. After all, you know your business better than anyone else and through a simple, effective brainstorming session you can come up a list of 10 or more targeted keywords for your search engine marketing and website optimization strategy.

When performing your keyword research, an experienced SEO and website optimization consultant should be sure to pay close attention to the SEO competition on each keyword as well as the total monthly searchers for that given keyword phrase.  You don’t always need to optimize for the most popular keywords. If the keyword research shows there are other keywords that are less competitive but still receive a comparable amount of total monthly searches, you have just found an overlooked opportunity for your SEO and website optimization.

Your SEO consultant should also break down the keywords to long tail and short tail keyword phrases and utilize each as appropriate when writing any and all copy for your website. This process increases the number of relevant keywords that you can use to optimize your website, images, and files names to increase your search engine rankings.

SEO and Website Optimization Consultant Services

How Do I Get My Website To Rank Higher In Google Search Results?

SEO and website optimization consultant services is just the first step in starting your search engine marketing strategy. Search Engine Optimization or SEO should be viewed as a part of Search Engine Marketing (SEM) and SEM is not just SEO. It also includes Content Marketing and Social Media Strategy.

SEM is a 3 prong but also includes elements of social media marketing strategy.

  1. Search Engine Optimization
  2. Content Marketing
  3. Google AdWords – Google’s Paid CPC and CPM search advertising

Social Media Side of Search Engine Marketing:

  1. Content Marketing & Content Curation Strategy
  2. Facebook Advertising – Sponsored Posts
  3. Twitter Advertising – Promoted Tweets
  4. Google+ Page*
  5. Google Local Page Listing*

* I have noticed that many St. Catharines and Niagara businesses I have consulted with and performed SEO, website optimization, and social media marketing services had still not claimed their businesses free Google Local listing!  This is surprising to me. After all you want to rank high on Google, you need to have your business listing on Google Local and Google+. It stands to reason that Google would rank their own sites high in their own search rankings.

SEO plays a big part in your social media marketing. All of you profile information and content you post should be optimized with your targeted keywords in order to be found and rank high in Google search results. This goes for not only your social networking profiles (Facebook, Twitter, YouTube, Instagram, etc) but also in all of the copy for your blog content.

Can I Do SEO Myself or Should I Hire An SEO Consultant?

If you have the time, energy, and knowhow, you can certainly do your website optimization, SEO, SEM, and social media marketing yourself. It’s easy! Personally I love it and live for it! There are free keyword research tools available online. Google AdWords Keyword Tool is probably the best one for a newbie to start experimenting with keyword research.

If you have some basic knowledge of html and access to your website files you can go in an edit the meta data and include your targeted keywords in the title, description, and ALT tags. Be sure to do the same with page titles, header (h1, h2) tags, and url’s. If this doesn’t sound like fun to you, it may be best to hire a SEO and website optimization consultant.

The most important steps for proper website optimization, SEO and a solid search engine marketing strategy are extensive keyword research, monitoring your website and social profiles analytics, and tweaking your SEO regularly – at least once a month.

VPDM is a hands on, SEO company servicing St. Catharines, Niagara Falls and the entire Niagara Region, Toronto and the GTA, as well a The Greater Buffalo, New York area. We will work with you on a consultant basis or we can jump in and refresh your SEO and website optimization.

SEO and website optimizationAfter SEO Am I Done?

Once you have hired a SEO and website optimization consultant or forged ahead with executing a strategy your self, if implemented and tweaked properly, you can expect your website to improve in search engine rankings and rank high for your targeted keywords relevant to your industry. SEO and website optimization is a process. It’s a marathon not a sprint. It’s a…ok enough cliche’s. My point is SEO is ongoing and monthly maintenance is necessary in order to rank high on Google and maintain your search engine rankings. Be sure to take advantage of any offers your SEO and website optimization consultant offers for monthly maintenance and ongoing keyword research.

I’ve been lucky to have been performing a lot of SEO consulting in St. Catharines and Niagara Falls this year and find I learn something new with each client’s project. I love seeing the results of a well-executed SEO strategy. Seeing a business website rank high when it barely ranked at all is as much of a thrill for me as watching that domain climb higher and higher in organic search results.

Read more on our Search Engine Marketing Services here.

If you have SEO questions and need answers, see our helpful list of SEO FAQ’S.

 

Digital Strategy VPDM Digital Marketing St.Catharines