Social Media Marketing Is A Necessity
I think it’s safe to say that over the last 10+ years, social media has gone from being labeled a trend and certainly something that was not even considered by business, to something that all businesses are focused on for next year’s marketing strategy. We should take a look at social media predictions for 2014 and prepare ourselves for what will be a necessity in your marketing mix.
Other major social networks like Twitter, Google+ and Linked report hundreds of millions of active users. These networks, as well as up and comers, Instagram, Pinterest, Snapchat, and others are either in the process of monetizing their businesses or have already.
“72% of adult internet users in the U.S. are now active on at least one social network, up from just 8% in 2005.”
You’re also completely missing out on generating qualified leads from your website, and you’re certainly not building relationships with your customers and prospects.
Thank fully, it’s not too late. The insightful kids at Hootsuite have outlined their Top 5 Social Media predictions for 2014 and it’s worth a quick read.
I’ll list them here but make sure you read the full article to get the insights from the social media experts at Hootsuite.
Social Media Predictions for 2014
1. RIP: Social Media Managers. In 2014, the social media managers will die out … and be resurrected as social media evangelists.
In 2013, the growth in positions with the title “social media manager,” already slowed to 50 percent—a dramatic decline from recent years when triple (and even quadruple) digit growth was commonplace. But this isn’t because social media is declining in business. In fact, it’s the complete opposite: Twitter, Facebook and other tools are gradually becoming everyone’s responsibility at work. Need proof? There are currently 13 times as many jobs on Indeed.com that involve the use of social media in some way.
Ryan Holmes. Hootsuite CEO
2. “Hey, what’d you score on your Twitter exam?” In 2014, schools will focus on social media as an asset, rather than liability.
We have all heard the stories of recruiters checking candidates’ social profiles and rejecting them because of what they saw. And a recent survey by Kaplan Test Prep, showed that nearly one-third of college admissions officers now look at applicants’ social media profiles to learn more about them. (More revealing, 30 percent of them reported that what they saw online actually negatively impacted applicants’ prospects.) As social media proficiency becomes a core competency in the workplace, increasing numbers of students and candidates will be rejected if they do not have robust and relevant social profiles.
Dee Anna McPherson, VP of Marketing at Hootsuite
3. Don Draper, eat your heart out. In 2014, social media ads will explode onto the scene, challenging old ways of advertising.
Mad Men might be on its last legs but social media definitely is not. As such, advertising on major social networks like Facebook and Twitter—called social advertising, or native advertising—is seriously taking off. It’s an industry already worth billions and accelerating fast, expected to hit $11 billion in revenues by 2017.
Greg Gunn, VP of Business Development at Hootsuite
4. The next generation is on video—are you ready to meet them there? In 2014, millennials will help fuel a major trend in video sharing on the web.
Currently, 1 in 3 millennials watch mostly online video and no broadcast TV at all. I believe it, because my 12-year-old likes to spend hours on the couch, in front of the TV, on his phone watching videos on YouTube.
Jeanette Gibson, VP of Community at Hootsuite
5. In 2014, forward-thinking companies will empower their employees with social media.
Social media is already being used by many workplaces to connect with great job candidates and save costs on recruiting.
Ambrosia Humphrey, VP of Talent at Hootsuite
Sounds about right to me.
My social media predictions for 2104 include my feeling that social media will become an essential part of SEO, along with content creation and curation. Each of those three pillars of digital marketing, Content, Search, and Social, will no longer be separate tactics.
Successful internet marketing strategies will involve a strategic blend of content marketing, search engine optimization, and social media marketing.
Now over to YOU!
What are some of your social media marketing predictions for 2014? Please let me know in the comments.