Search, Content, and Social. I’m focusing my efforts in these 3 areas from now till further notice.
Search is changing big time. Sometimes different strategies are called for when optimizing for mobile search versus desktop search. People tend to use different search terms when searching via mobile. That’s interesting in many ways and must be considered when optimizing. We live in an increasingly mobile world and if you don’t think mobile browsing is increasing by the minute you’re not paying attention.
Content is key. Content is king. Content marketing is a buzzword for 2013 and there is no shortage of blog posts regarding this type of social marketing strategy. Remarkable, relevant, sharable content is what you should be looking for and more importantly, creating…daily.
Social is the new SEO. Yea, I agree in that Google has now been putting concerted emphasis on content and social signals such as Likes, ReTweets, shares, and +1’s. This is not to say that social replaces SEO. A solid ongoing SEO strategy is the new SEO as much as social is.
Jeff Bullas says that these three marketing strategies will help drive traffic to your website:
How To Get An Increase In Traffic for Free?
“When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.
In the digital marketing world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online, it could also be Facebook ads targeting your city and target demographic. At the end of the day it can cost a lot of money to mount a major marketing campaign unless your family is backed by Rupert Murdoch, Bill Gates or a drug baron. The money pit is not a bottomless pile of gold coins produced by the golden goose. You have to get smart and savvy and find cheap or zero cost alternatives or otherwise start robbing banks.
So you have to be clever and work out ways to get free traffic that you can convert to leads and sales.
The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.”
Read more about these strategies at JeffBullas.com