After working with many businesses in the Greater Toronto Area and consulting small to medium sized businesses in the Niagara Region, the one thing I know for sure is that with social media marketing, website and search engine optimization, things are fluid and will always change. On top of that, as Leo Widrich says, in terms of social media marketing specifically, “things aren’t yet very defined.”
What Can We Learn From Social Media Marketing stats, analytics, metrics, and case studies?
Leo’s post on blog.bufferapp.com details key takeaways from some very interesting stats pulled from 7 social media case studies.
I’ll list and briefly comment on these stats here. Follow the link at the bottom to read the details.
1. Over 120 Billion Facebook Impressions later – what we learnt
Shorter posts perform better than longer posts?
2. Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it
More people expect better customer service on Facebook than they do on Twitter?
3. The science of social timing: When, how often and where should you post?
Let’s just say there are some interesting stats for this one…
4. Click-Through Rates May Matter Even Less Than We Thought
I’ve been telling my clients this a lot lately.
5. 70% of Consumers Trust Brand Recommendations From Friends
Of course they do! Any word of mouth travels much faster and wider online than it did back in the “pre-internet” days.
6. Social Networks Account for 20% of Time Spent Online
Yes, and don’t forget other websites and blogs as well. This increasing that time spent statistic to well over 20%.
7. Shelf Life of Social Media Links Only 3 Hours (bitly social media stats)
Instead of focusing on when are the best times to post, focus on producing relevant, high quality content and share throughout the day.
Quick last fact: “Women spend 30% more time on social networking sites than men”
“…not just time spent, but posting, clicking and overall engagement with content online.”
Read more of each of these social media marketing stats here.