8 Ways Chatbots Can Enhance Your Digital Marketing Strategy

What are chatbots and how can it help my business? Facebook chatbot marketing strategy for service businesses. VPDM Digital Marketing Company Hamilton, St., Catharines, Niagara Falls.

Why You Need a Chatbot Marketing Strategy

Chatbots are transforming the way brands interact with customers.

These AI-powered tools are capable of much more than just answering simple customer queries – they allow you to learn about your audience, personalize your marketing efforts, streamline repetitive tasks, and generate leads.

Since messaging platforms have become the most popular medium for brands to reach consumers, the use of chatbots is only expected to grow.

In fact, a report by Oracle found that 80% of brands plan to use chatbots by 2020.

If this predicted growth is any indication, you can’t afford to ignore the staggering power of chatbots.

CASE STUDY: Read how our Facebook Messenger Chatbot Sold 3 Condos in 10-Days!

Here’s why bots are quickly becoming a vital part of every marketing strategy.

What Are Chatbots?

Before we dive into their benefits, here’s what you need to know about these sophisticated AI-enabled tools.

Chatbots are essentially automated computer programs designed to communicate with users on a chat interface like Facebook Messenger or WhatsApp.

Powered by artificial intelligence and machine learning, bots can use natural language processing to engage users and hold conversations just like a real person.

So, whether it’s a simple question or a complex request, chatbots can deliver a response that meets a customer’s specific needs quickly and effortlessly.

This is why chatbots are a fantastic tool for businesses of any size or niche.

What are the benefits of chatbots. What are chatbots?

8 Reasons to Incorporate a Chatbot Into Your Marketing Strategy

From lead-nurturing to enhanced customer service and around-the-clock support, here are 8 ways chatbots can take your marketing strategy to the next level.

CASE STUDY: Read how our Facebook Messenger Chatbot Sold 3 Condos in 10-Days!

1. Chatbots can improve your customer service

Customers are more demanding than ever before; they want service and information at lightning speed.

So when a customer contacts your business with a query or problem, there’s no doubt they’ll be expecting an answer as quickly as possible.

According to Sprout Social’s Q2 2016 Index, customers expect a response between 0-4 hours.

However, sometimes it’s impossible to respond within that time frame – especially if you run a small business.

With a chatbot, you can ensure your customers receive an instant reply and they never have to wait.

Bots keep your users happy and improve their overall customer experience. And happy customers are bound to keep coming back to your brand.

2. Bots offer 24/7 customer support

Most companies simply don’t have the resources to employ customer service or sales reps around the clock.

With chatbots, there’s no need to have staff members in every time zone – bots are capable of engaging with customers 24 hours a day, 365 days a year.

A chatbot is always active and ready to offer support 24/7.

3. Chatbots can generate leads

Unlike other lead generation efforts, such as landing pages, chatbots allow for user interaction.

Through these one-on-one conversations, bots can determine your customers’ biggest pain points, the type of products they’re interested in, and whether they’re ready to make a purchase.

When you implement a chatbot into your sales funnel, they can streamline the purchasing process by providing customers with product recommendations or additional information. 

Ultimately, chatbots ensure the customer journey is set up to capture more qualified leads and boost conversion rates.

Want to see a real-world example? Check out this case study to learn how a Facebook Messenger real estate chatbot helped our client generate and pre-qualify the leads required to pre-sell 3 apartments in 10 days.

4. Chatbots collect valuable customer insights

As mentioned above, chatbots are great tools to engage and communicate with customers. Not only do these interactions generate leads they also enable the bot to acquire valuable data about your customers.

Using this feedback, you can continually make improvements to your products and services, tailor your marketing efforts, and revamp your marketing strategy.

This information will also give you a better understand your audience and help build a deeper rapport with users.

What value can chatbots bring to my business. Contact VPDM Digital Marketing.

5. Bots save you time and money

While chatbots can’t completely replace customer service agents, they can significantly reduce the number of customer service representatives necessary to manage your customers’ queries.

Another benefit? Bots free up valuable time that would be otherwise spent dealing with customers directly.

Rather than fielding customer queries and carrying out repetitive tasks, you and your team can focus on the most important aspects of your business.  

The bottom line? A chatbot can make your life a lot easier.

6. Chatbots help increase sales and revenue

An AI-powered chatbot acts as a virtual sales assistant that’s capable of promoting products and delivering personalized offers to customers.

Based on user preferences and shopping habits, bots can encourage customers to make additional purchases by offering product recommendations, discount codes, or up-sells during the check-out process.

This unique and personalized shopping experience typically results in increased revenue for many businesses.

7. Chatbots drive engagement and brand loyalty

Apart from the quality of your products or services, the main factor that influences brand loyalty is the way you interact and communicate with your customers.

If you offer your customers personalized suggestions, offers, and services, there’s a good chance they’ll remain loyal to your brand.

Additionally, engaged customers are more likely to proceed to the bottom of your sales funnel faster.

8. Chatbots are cheap and require little-to-no upkeep

Since bots are inexpensive to implement and deliver excellent ROI, they’re a cost-effective customer service solution for any company – regardless of budget.

Plus, they’re the perfect alternative for any small business that can’t afford a customer service department.

Will my company benefit from having a chatbot?

Will My Company Benefit From Having a Chatbot?

Generally speaking, most companies can benefit from using a chatbot – especially now that more conversations are taking place on messaging platforms like Facebook Messenger.

Does your business continually receive similar requests? Do your customers need information that can be easily provided?

If you answered yes to these questions, implementing a chatbot can be a fantastic tool for your company.

It may not align directly with your product or service, but chatbots can improve your customer service, free up valuable time, and save you money. Needless to say, that’s something every business can benefit from.

CASE STUDY: Read how our Facebook Messenger Chatbot Sold 3 Condos in 10-Days!

The Wrap

Chatbots are no longer “dumb.” Thanks to recent advancements in AI technology, bots have evolved into sophisticated and versatile tools that can enhance your marketing strategy in a number of ways.

From collecting user data to enhancing customer experience and increasing sales and leads, chatbots can have a profound impact on your marketing efforts – and your bottom line.

If you want to stay ahead of the competition and provide an unmatched user experience, consider integrating chatbots into your marketing strategy today.

Ready to jump on the chatbot bandwagon? Contact us today to learn how we can help you build a customized bot for your business.

At VPDM, we’ll work with you to create a tailored chatbot marketing strategy that generates results and increases your ROI.

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I am a Digital Marketing professional with 20 years strategic, results driven experience. VPDM Digital is my boutique digital marketing agency. We're excited about Inbound Content Marketing, Social Media Strategy/Engagement, and SEO. Follow me on Twitter & Instagram @VeePopat.
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