All posts by Julie Mercier

About Julie Mercier

Julie is a Google Analytics Certified, Social Marketing Strategist at VPDM. Julie loves a challenge and always strives to maximize conversions and achieve the best ROI. In addition to staying on top of social trends, Julie loves to dabble in content writing and digital design. When not on her iPhone, Julie can be found cuddling with her two cats.

How to Pass the Google Analytics Certification Exam

The Google Analytics Certification Exam: Here’s Why it’s Worth it for Digital Marketers

Why All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital marketing campaigns, GA would be my answer without hesitation. During

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How to Use Facebook Custom Audience

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

If you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos, lead ad forms and Facebook Canvas. Rejoice! This is wonderful

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10 Proven tips on how to get more followers on social media. VPDM Digital Marketing Social Media and SEO Agency.

10 Easy Steps to Increase Your Social Media Following Today

How to Get More Followers on Social Media For businesses looking to dip their feet in the digital marketing world, there’s much more to be done than simply creating a social media profile, posting content, and worrying about how to get more followers on social media. While posting relevant content is important and should always

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Why Should My Business Use Instagram and Snapchat. How to use Instagram stories.

Should I Incorporate Instagram Stories in My Digital Marketing Strategy?

How to Use Instagram Stories For Your Business By now, you have inevitably heard about, or have even tried, Instagram Stories or have begun to wonder how to use instagram stories for your business marketing.  It’s hard to ignore the fact that the entire concept is a knock-off of Snapchat’s popular “story” feature. However, we

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Getting Smart with Social Media: 7 Ways on How to Improve Social Media Engagement

How to Improve Social Media Engagement in 7 Easy Steps

7 Foolproof Tips on How to Improve Social Media Engagement Have you and your digital marketing company laboured over tactics on how to improve social media engagement? There’s no doubt that social media is an essential aspect of today’s marketing. In fact, it is estimated that there will be 2.67 billion social network users around the globe in

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