Author Archives: Lesley Cornelius

A Business Owner’s Guide to Choosing the Right Digital Marketing Agency

How to choose the right online marketing agency. VPDM Digital Marketing. St. Catharines. Ontario.7 Tips To Choose a Web Marketing Agency That Takes Your Brand To New Levels Knowing how to choose a digital marketing agency or web marketing company to work with is an essential part of your business strategy. You don’t want to waste time and money...

Posted in Business, Digital Marketing, Facebook Advertising, Local SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Web Development

Snapchat Marketing 101: How to Boost Your Business With Geofilters

Woman with long brown hair and smiling, taking Snapchat selfie on the beach using Snapchat Geofilters. The Importance of Filters for Your Snapchat Marketing Strategy. Social media marketing company Niagara, St. Catharines, Hamilton.Snapchat Geofilters & The Advantages of Marketing With Snapchat: Why Your Business Needs to Get on Board  Scroll through your Facebook news feed and chances are you’ll come across at least one photo of someone with dog ears and a giant tongue. Snapchat geofilters are...

Posted in Content Marketing, Digital Marketing, Snapchat, Social Media, Video

How to Reach Your Target Audience on Social Media With Persuasive Marketing

Persuasive Marketing 101: How to Reach Your Target Audience Through Social MediaThe Power of Persuasive Marketing: How to Reach Your Target Market Through Social Media The key to getting conversions is persuasive marketing. Attracting customers through social media is one thing, but getting them to buy requires the power of persuasion. You need to convince most...

Posted in Advertising, Digital Marketing, Facebook Advertising, Instagram, Recommended, Social Media

Inside the World of Snapchat Influencers: How to Reach Them and Why You Should Care

Marketing Through Snapchat: Why the Snapchat Influencer Network Can Boost Your BrandHow to Win Big With the Snapchat Influencer Network If you’re marketing to Gen Z’ers or Millennials and you’re not on Snapchat, you’re doing it wrong. Luckily, we’re here to help you learn how to reach the right Snapchat influencers in the Snapchat influencer network and...

Posted in Content Marketing, Digital Marketing, Recommended, Snapchat, Social Media, Strategy

Pinning is Winning: How to Market on Pinterest

How to market on Pinterest and develop a social media strategy for business.How to Market on Pinterest And Reach More Customers Pinterest is a world of ideas, from DIY projects to new fashion looks. That’s why learning how to market on Pinterest is essential for your business. Some digital marketers tend to stay away from marketing on...

Posted in Content Marketing, Digital Marketing, Pinterest, Recommended, Social Media

Confessions of a Digital Marketer: Internet Marketing Tips You’d Never Expect

Confessions of a Digital Marketer: Digital marketing tips and tricks from VPDM. Social Media and SEO company Niagara, Hamilton and Toronto.Digital Marketing Tips and Tricks From Our Experiences Not everything we learn in life can be found in the pages of a how-to manual. You could get the best advice or digital marketing tips and tricks from the top marketers in the business, but that...

Posted in Content Marketing, Digital Marketing, Inbound Marketing, Recommended, Social Media

Facebook Stories 101: How This New Feature Can Help Your Business

How to share a story on Facebook. VPDM Digital Marketing Agency Hamilton, St. Catharines, and Toronto.How To Share a Story On Facebook Remember how Instagram incorporated the stories feature from Snapchat? Now, the stories feature is being used on yet another platform! Ever ask yourself how to share a story on Facebook? That’s right. Facebook is introducing stories, too. But what...

Posted in Content Marketing, Digital Marketing, Facebook, Recommended, Social Media

Is Digital Marketing Worth it? The Difference Between Traditional and Digital Marketing

The Difference Between Traditional and Digital Marketing. SEO Company and PPC Agency Toronto, Hamilton and Niagara.Why Digital Marketing is Vital For Growing Your Business Where should you spend your marketing budget? Why digital marketing? It’s a tough dilemma for many small business owners and marketers. The difference between traditional and digital marketing is obvious, but it can be hard to figure out...

Posted in Digital Marketing, Facebook Advertising, Google Analytics, Inbound Marketing, Mobile Optimization, Recommended, Search Engine Optimization (SEO), Social Media

Want to Improve Your Email Open Rates? Here are 21 Things You Can Do

Want to Improve Your Email Open Rates? Here are 21 Things You Can DoDid you know that email marketing drives more conversions than any other marketing channel? That’s including social media and search! Even in 2017, when online trends seem to have a temporary lifespan, email marketing is still a major player in the game. Marketing through email...

Posted in Digital Marketing, Digital Marketing, Email Marketing

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy