13 Content Marketing Trends for 2016 [Infographic]

B2B Content Marketing Infographics VPDM Digital Marketing & SEO Toronto

What The Best B2B Content Marketing Infographics Teach Us

What are the biggest content marketing trends that will dominate 2016? How important is content marketing to SEO and overall website optimization? And by the way, where can i find b2b content marketing infographics?

If you’ve found yourself asking these questions, I believe we have something that will help you a ton today with your 2016 content marketing strategy. Today you’ll gain insight into how technology is continually changing how your customers and prospects consume and engage with the high quality and relevant content you publish.

You are publishing regular, relevant, high quality, and SEO optimized content on your company website right?

SEO and Content Marketing are essentially the same thing these days. If you don’t have a plan laid out of how you’re going to generate leads, increase organic website rankings, and maximize website conversions, please allow me to suggest an SEO optimized content marketing strategy for your business. That’s a hint to contact me asap and let’s get you started.

13 Content Marketing Trends For 2016

Content marketing infographics, pdf, and ebooks are a dime a dozen on the internet. It’s not so much about the infographic but with what you do with the tips, tricks, and trends that each content marketing infographic provides.

We found one recently that our team enjoyed and gained value from so I wanted to share that with you today because of how relevant these content marketing trends are for any business.

Ideas such as the vital importance of social media advertising. Our team has made significant increases in qualified website traffic, leading to conversions, from our hyper-targeted social media advertising strategy.

Since organic reach social platforms has been on the decline in recent years, approaching close to 1-2% if you’re lucky, targeted social ads and retargeting strategies need to be a big part of your content marketing in 2016.

Other content marketing trends to highlight are:

  1. Personalized Content will become a necessity.
  2. Artificial Intelligence (AI) and Algorithms will be game changers.
  3. Real Time Content Aggregation will become a thing.
  4. Google Knowledge Graph will affect your SEO strategy.

Check out the other 8 2016 content marketing trends in the infographic below.

 The Wrap

Those are 12 awesome content marketing trends to watch for this year but our title teased 13 trends. So here’s the 13th content marketing trend to watch or to exploit. The choice is yours.

13. Oculus Rift, Interactive & Individually Tailored Content

Going back to AI for a quick minute, AI, personalization, customization, etc are very important to people in this digital age. AI will become more and more important to people in the years to come, including this year.

Users can already customize their social news feeds and Google already provides users with personalized search results so people are getting used to this type of “service”. It’s only a matter of time before this “service” moves to content and content marketing alike.

Once just needs to look at the recent premier of Oculus Rift and other VR headsets to see that this new technology has finally shown the tech loving public that customizability and interactivity can be introduced to consumer content.

So what do you think?

Please share your top content marketing trends for 2016.

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I am a Digital Marketing professional with 20 years strategic, results driven experience. VPDM Digital is my boutique digital marketing agency. We're excited about Inbound Content Marketing, Social Media Strategy/Engagement, and SEO. Follow me on Twitter & Instagram @VeePopat.
This entry was posted in Content Marketing, Digital Marketing, Infographics, Social Media, Social Media Optimization (SMO), Top.