Blog Writing 101: Essential Information on Creating a Successful Blog
So you want to write a blog! Learning how to write a blog post is a fun adventure that’s going to change how you think about the world of digital marketing.
Whether you’re writing a personal blog, or you’re doing something for a client business, creating a successful blog is vital for your online success.
A blog is a huge part of what drives users to your website. In fact, statistics show that marketers who blog regularly generate up to 126% more leads than those who don’t.
It’s not as easy as sitting down and writing out a bunch of thoughts about a certain topic. There’s a lot that goes into writing a blog, especially when you’re blogging for SEO purposes.
But don’t worry! We’re here with this ultimate blog writing guide, full of blog writing tips that anyone can make use of, no matter your skill level.
SEO Keyword Research: What to Blog About
The first step you should take when you decide to begin your blog is by doing some keyword research. There’s no point in writing a blog about something if no one’s looking for that information.
Try out some of these essential keyword research tools and search your terms. Some of those tools are free, but some are paid. It’s well worth it to pay for keyword research tools if you’re serious about your blogging.
This will give you some idea about what people are searching for, which will give you some great ideas for content you can relate to your business.
You’ll never be stuck on what to blog about as long as you keep up with your SEO keyword research.
Headlines Are the Key to Writing a Good Blog Post
Okay, so your content is important too. But your headline is the real key.
The average attention span right now is about 8 seconds. That’s just a little bit longer than a Snapchat, and shorter than a goldfish.
Most blogs follow a formula for their titles, based on studies that have shown what works. Read this to learn about the science behind headlines, and for help coming up with some good ideas.
Before you sit down and write your blog, draft a list of headlines using your SEO keyword research. You should come up with a list of at least 10 titles. Some marketers would recommend up to 25 titles.
Those titles are important because they give you options to repurpose your content later on.
But there’s another reason they’re so important- the good ones usually won’t come until the end. When you sit down to draft your headlines, you’re likely going to have to push for something creative at first.
It can be hard when you’re trying to figure out how to use a bland keyword in an effective way, but by the fourth or fifth headline, you’ll be on a roll. That’s when the magic happens.
Formatting According to Blogging Best Practices
When you write a blog, you have to focus on user experience. That means making it easy for people to read your article.
Part of making a smooth user experience for your readers is using the right formatting. Here are some important points to focus on.
Break up Large Chunks of Text
No one is going to sift through and read an entire paragraph, especially when you’re blogging about something that isn’t interesting in the first place.
One of the factors that comes with the short attention span your readers have is a skimming habit. Most people tend to skim through articles and find the juicy bits instead of just reading the whole article through.
Make it easier for your readers by limiting paragraphs to 2-3 sentences maximum. Any more, and they won’t stick around.
Another way you can break up text is to include bullet lists. These are a great idea to help with reader experience and to sum up a group of shorter points.
Subtitles are Also Important
This is the best way to ensure that your content is broken up enough that people can skim through. It’s much easier to read this way, making for a better reader experience overall.
The subtitles will tell readers what you’re talking about and they’ll decide if they want to read it through. Sometimes, when people are coming to your blog for information about a certain thing, they’ll scroll through to find a subtitle for it.
Subtitles are also perfect ways that you can include more keywords in your content without making it look obvious what you’re doing. When the search engine bots scan your content for keywords to rank your page, they’ll pick up those subtitles.
Words, Words, Words: Basic Blog Writing Tips
Your lead or your main point needs to be included within the first few sentences. You need to tell the reader what you’re going to do for them, but you need to do it before they leave your page.
This might not come as any surprise, but don’t use complicated language. Don’t overuse descriptive words or adverbs.
Avoid using passive voice. You’re not writing an essay, you’re writing a blog. Some passive voice is fine, but don’t fill your whole blog with it.
Address the reader. Always use “you” or “you’re” instead of words like “one” or “them.” This makes your content feel more personal and tailored to the reader instead of a general audience.
Nail the Call to Action: It’s all Part of Your Digital Strategy
Every blog needs a conclusion that has a call to action of some kind. You can scatter some call to actions throughout the blog itself, but the conclusion is your wrap-up portion. This is where you get the reader to do what you want them to do.
Whether you want the reader to sign up for something or buy something, choose your words carefully. Read through our effective call to action guide for more details about this portion of your blog.
Look at some examples of call to actions that other websites have used. Which of those would you click? Chances are that’s the one that will work for you, too.
Some Final Blog Writing Tips and Tricks
Focus on what’s in it for the reader. No one is going to read anything unless there’s something in it they can benefit from.
Stay consistent. The more you blog, the more traffic you’ll drive to your website. Once you start leaving increasing gaps between posts, you start to slow down your leads.
Lastly, it’s important and vital that you proofread and edit your blog. Don’t just finish typing and post. Let someone else read your blog and look for anything you might have missed. A second, or third, set of eyes is important in making sure that nothing goes online with mistakes.
As you can see, there’s a lot more to blogging than meets the eye. It takes the right combination of perfect formatting, engaging content, and a catchy headline to really create a successful blog post.
If you don’t have any of these things, it’s like making a banana split when you’ve run out of bananas and ice cream. It just doesn’t work.
This guide to blogging for beginners should help you when you sit down to start writing. If you need more tips and tricks, our insights page is full of great advice and information on improving your digital presence.
Need more help? At VPDM, our team of professionals can give you the best advice and assistance. We can help you build your digital strategy to incorporate your blogs in the best way possible.
Contact VPDM today to get professional help from our content writing experts.