Business Blogs Increase Website Traffic
Companies with business blogs that post regularly will be rewarded with search engine rankings on relevant keywords and increases in traffic to their website. Inbound Marketing agency, HubSpot, completed a digital marketing benchmarks study that shows how blogging can achieve these goals.
The study found that companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog.
Even more exciting news for SMBs is that business blogs for small business (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles.
Blogging Generates More Leads
The HubSpot study also found that companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. B2B companies that blog only 1-2x per month generate 70% more leads than those who don’t blog. Business blogs are an effort to maintain but bring huge rewards when executed effectively.
I found a useful Infographic from Neil Patel, posted on Quicksprout.com, which clearly outlines why business blogs are necessary and why every business should blog. You can see the illustration below. If you’d rather skim through some key points, allow me to set that up for you. To tease you into reading on to find our why your business should be blogging consider these stats:
+ 61% of consumers have made a purchase based on a blog post that they read.
+ 60% of consumers feel positive about a company after reading its blog.
+ 70% of consumers learn about a company through its blog versus ads.
Blogging sounds like a great content marketing strategy huh? It really is. I have seen results personally and by writing content and blogging for VPDM clients.
4 ROI Reasons To Start Blogging For Your Business Today
If you need some additional motivation to begin your business blog, as if the stats above weren’t enough, I’ve broken down the information in the Infographic into 4 potentially lucrative reasons to create and publish regular content that your customers and prospects will find useful.
Remember, your blog post content should go beyond just text. Text can get boring, especially when lengthy. Mix up your blog posts with photos, images, graphs, video, and/or slideshare decks. Your readers will appreciate this type of additional media included in your articles and will be more likely to share your compelling content.
How Blogging Impacts Your SEO
+ Websites that blog typically have 97% more inbound links. These inbound links are bridging regular traffic to their website. Links are very important to Google’s search algorithm
+ Websites that blog typically gave 434% more indexed pages. Google loves quality content. The more indexed pages you have, the more search traffic you will receive.
How Blogging Impacts Your Brand
+ 60% of consumers feel positive about a corporate brand ager reading their blog. They get a feeling of comfort in getting to know you and your brand outside of your ‘marketing’.
+ 82% of your consumers enjoy reading relevant content from company blogs. People are consuming mass amounts of information on tablets, smartphones, and personal computers each day. Give them something relevant and useful, they’ll read, share, and become your brand ambassadors.
+ 70% of consumers learn about a company through their blog rather than ads. See the point made above.
People Love Reading Blogs
+ Believe it or not, most people read 5 to 10 blogs a day. You need to make sure they’re reading yours. If not every day, every few days or at least once a week.
+ 31% of consumers use that use the internet consider a brand’s blog to be the second most influential factor when it comes to making a purchase.
When To Publish A New Blog Post
+ 65% of people prefer reading blogs in the morning. Schedule your posts for these people. Remember that many people will consume content on their morning commutes to work. So capture their interest as their starting their day.
+ The most popular time for reading blogs is at 10am. Shouldn’t people be working then?
+ Most people prefer reading blogs on Monday and Thursday. Thursday is certainly party day in social media. It’s typically the best day to post on Facebook, Twitter, and Pinterest.
+ 41% of people want to be notified via email every time a blog adds a new post.
If these statistics haven’t convinced you why your company needs to start blogging today, I’m not sure what else will. It may be a wise choice to consider shifting your 2014 marketing budget from old school, traditional tactics like the Yellow Pages, Newspaper and other print media, and Radio spots, to where people actually are searching for your products and services.
If you need some help with creating blog content or setting up your blog, social, and content marketing strategy, we’re here to help.
Reach out to me and let’s get to know each other and begin crafting your blogging strategy.
Would love to know what you think of business blogs. Do you believe every business should be blogging regularly?
Please share your thoughts in the comments. Enjoy the infographic as well!