Category Archives: Advertising

Case Study: Facebook Messenger Bots For Real Estate Agents

Real Estate Agents Using Facebook Messenger Chat Bot Marketing. Hamilton, Niagara, Toronto, and St. Catharines.How a Real Estate Chatbot Sold 3 Condos in 10 Days If you’re a real estate agent or brokerage with a super busy workflow, this Facebook Messenger Case Study For Real Estate Agents will help you better manage your qualified lead generation with customized automation! The...

Posted in Advertising, Case Studies, Digital Marketing, Facebook, Facebook Advertising, Instagram, Recommended, Social Media, Social Media Optimization (SMO), Top

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

How to Reach Your Target Audience on Social Media With Persuasive Marketing

Persuasive Marketing 101: How to Reach Your Target Audience Through Social MediaThe Power of Persuasive Marketing: How to Reach Your Target Market Through Social Media The key to getting conversions is persuasive marketing. Attracting customers through social media is one thing, but getting them to buy requires the power of persuasion. You need to convince most...

Posted in Advertising, Digital Marketing, Facebook Advertising, Instagram, Recommended, Social Media

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy

How Effective is Email Marketing in 2017? How it Can Help Your Business

The Classic Strategy: The advantages of Email MarketingIs Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Email Marketing, Strategy

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

Year in Review: 7 Digital Marketing Trends of 20167 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Mobile, Snapchat, Social Media, Social Media Optimization (SMO)

The Google Analytics Certification Exam: Here’s Why it’s Worth it for Digital Marketers

How to Pass the Google Analytics Certification ExamWhy All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital...

Posted in Advertising, AdWords, Blogging, Google Analytics

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

How to Use Facebook Custom AudienceIf you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos,...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Facebook Advertising, Facebook Insights Analytics, Social Media, Social Media Optimization (SMO)

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Marketing Metrics 101: What Really Matters for Your Social Media Campaign?Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is...

Posted in Advertising, Digital Marketing, Digital Marketing, Facebook Advertising, Facebook Insights Analytics, Google Analytics, Social Media, Social Media Optimization (SMO)

Promoted Pins are Now in Canada: What This Means for Digital Marketers

The Benefits of Promoted Pins for Canada’s Digital MarketersPromoted Pins are Now in Canada Good news, Pinterest lovers and digital marketers! Promoted pins are now in Canada, and you can start using them in your marketing strategy. The popular virtual bulletin board software just announced that promoted pins are now available for Canadian users....

Posted in Advertising, Digital Marketing, Digital Marketing, Pinterest