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Category Archives: AdWords
Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...
Why All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital...
What’s the Average Click Through Rate for Your Industry? Google AdWords costs are almost as confusing as learning how to manage a Google Adwords CPC/PPC campaign. Your business needs to know the overall cost of a Google AdWords campaign, their AdWords cost per impression, and...
Google Revamps and Changes Google AdWords UI Today Google announced a new look and simpler navigation will be rolling out in their AdWords product. This redesign bring AdWords into a similar design with Google’s other products like Search, Maps, and Gmail. The new look change...