Category Archives: AdWords

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

6 Steps To Improve Your Keyword Research Skills Right Now!

Keyboard with improve buttonHow To Find Keywords For SEO  Keywords play a crucial part in all of our lives, and with that comes the importance of developing keyword research skills. If you’re wondering how to find keywords for SEO, keep reading.  Whether we’re looking up the best pizza place...

Posted in AdWords, Blogging, Copywriting, Digital Marketing, Digital Marketing, Keyword Research Tips, Local SEO, Mobile Optimization, Mobile Search, Mobile SEO, Recommended, Search Engine Optimization (SEO), Social Search, Tips, Top

The Google Analytics Certification Exam: Here’s Why it’s Worth it for Digital Marketers

How to Pass the Google Analytics Certification ExamWhy All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital...

Posted in Advertising, AdWords, Blogging, Google Analytics

7 Simple Tips For Social Media Marketing & Promoting Your Content

7 Top Tips for Social Media Marketing. VPDM Digital Marketing and SEO Toronto, Niagara.Tips for Social Media Marketing, Advertising, & Content Promotion If you’re looking for successful tips for social media marketing, advertising, and content promotion, you’ve landed in the right place.  If you’re creating relevant, useful, and high quality content, just because you build it (publish it), it doesn’t...

Posted in Advertising, AdWords, Content Marketing, CRO, Digital Marketing, Facebook Advertising, Instagram, Recommended, Social Media, Tips

How to Maximize the Average Click Through Rate For Your Industry

Average Click Through Rate and Other Google AdWords BenchmarksWhat’s the Average Click Through Rate for Your Industry? Google AdWords costs are almost as confusing as learning how to manage a Google Adwords CPC/PPC campaign. Your business needs to know the overall cost of a Google AdWords campaign, their AdWords cost per impression, and...

Posted in AdWords, CRO, Local SEO, Mobile Search, Mobile SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

The Quick and Easy SEO Checklist for 2016

SEO Best Practices Checklist 2016 VPDM Digital Marketing St. CatharinesIntroducing Your 2016 SEO Best Practices Checklist SEO stands for search engine optimization. If you’ve ever tried to optimize your website, or just web page, you’ll likely appreciate a checklist for SEO best practices, and we have an excellent SEO checklist for you below in this...

Posted in AdWords, Business, Recommended, Social Media Optimization (SMO)

Google My Business Tool Helps Small Businesses Connect With Customers

Google My Business Launched TodayHave You Heard of Google My Business? Google launched a really cool new tool today to help small businesses connect with their customers. Google My Business is the name they’ve given this new product and they say it will allow local small business to connect...

Posted in AdWords, Digital Marketing, Google Search, Google+, Social Media

Google+ Posts Can Now Be Promoted Digital Ads

+Post Digital Ads on Google+Google’s Digital Ads On Steroids Google just cemented itself to be a dominant, if not the dominant, force in digital ads if not digital advertising overall. Last week, Google announced +Post ads are now available on Google+ Pages within the Google Display ad network. This...

Posted in Advertising, AdWords, Digital Marketing, Google+, Social Media, Social Media Optimization (SMO)

Google AdWords Changes: New Look, Simpler Navigation

Google Changes Adwords UIGoogle Revamps and Changes Google AdWords UI Today Google announced a new look and simpler navigation will be rolling out in their AdWords product. This redesign bring AdWords into a similar design with Google’s other products like Search, Maps, and Gmail. The new look change...

Posted in Advertising, AdWords, Digital Marketing, Google Analytics, Local SEO, Mobile SEO, Search Engine Marketing (SEM), Search Engine Optimization (SEO)