Content Marketing

Year in Review: 7 Digital Marketing Trends of 2016

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

7 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends of 2016 and using them in our digital marketing strategies

Continue reading »
Here’s What You Don’t Know About Blog Writing Techniques

8 Important Blog Writing Techniques: Why You Need to Forget What You Learned in School

8 Blog Writing Techniques Every Digital Marketer Should Know Forget what your English teacher taught you. That’s right. Blog writing techniques are very different from the traditional writing techniques you were taught in school. So you’ve figured out the basic breakdown of a blog post. Now it’s time to sit down and start writing. But

Continue reading »
How to Use Facebook Custom Audience

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

If you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos, lead ad forms and Facebook Canvas. Rejoice! This is wonderful

Continue reading »
How to Write a Blog: The Basics all Good Content Writers Know

An Essential Breakdown of How to Write a Blog Post

Blog Writing 101: Essential Information on Creating a Successful Blog So you want to write a blog! Learning how to write a blog post is a fun adventure that’s going to change how you think about the world of digital marketing. Whether you’re writing a personal blog, or you’re doing something for a client business,

Continue reading »
how to create content for social media

Marketing to Today’s Audience: 9 Ways to Create Quick Content for a Short Attention Span

9 Best Answers to How to Create Content for Social Media With any small business today, either you or your social media marketing agency needs to know exactly how to create content for social media, quickly. Generating relevant and engaging content for social media for a finicky generation is not a quick & easy task. It’s also no

Continue reading »
Creative Design Secrets: Why Copy and Design Matter

Copy vs. Design: Where to Focus Your Digital Marketing Strategy

Copy vs. Design: Which is More Important? What’s the most important part of your marketing strategy? This is a debate that’s been around since the dawn of digital marketing. It can be hard to determine where your emphasis should be when you’re creating a strategy, but it’s important to be aware of these things when

Continue reading »

20 Foolproof Call to Action Examples to Make You an Effective Marketer

Examples of Calls to Action Used by Top Digital Marketers When it comes to digital marketing, what you say is as important as how you say it. Writing good calls to action isn’t as easy as we may think. Your content is important, but how you drive traffic to your website for conversions depends entirely

Continue reading »
Why Should My Business Use Instagram and Snapchat. How to use Instagram stories.

Should I Incorporate Instagram Stories in My Digital Marketing Strategy?

How to Use Instagram Stories For Your Business By now, you have inevitably heard about, or have even tried, Instagram Stories or have begun to wonder how to use instagram stories for your business marketing.  It’s hard to ignore the fact that the entire concept is a knock-off of Snapchat’s popular “story” feature. However, we

Continue reading »
Getting Smart with Social Media: 7 Ways on How to Improve Social Media Engagement

How to Improve Social Media Engagement in 7 Easy Steps

7 Foolproof Tips on How to Improve Social Media Engagement Have you and your digital marketing company laboured over tactics on how to improve social media engagement? There’s no doubt that social media is an essential aspect of today’s marketing. In fact, it is estimated that there will be 2.67 billion social network users around the globe in

Continue reading »
Facebook video metrics and Facebook analytics are important for your digital marketing strategy.

Making Sense of Your Facebook Video Metrics, Engagement and Analytics

How Facebook Video Metrics Can Help Your Social Media Marketing Are you using your Facebook video metrics and other Facebook analytics data to help amplify your brand on social media? Facebook is the ultimate platform that all digital marketers should be utilizing. Sharing videos on Facebook in particular is a great and effective way to get

Continue reading »