Category Archives: Digital Marketing

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

Why You Should Start A Podcast In Content Marketing

Headphones on yellow backgroundReady To Start Your Podcast? Content marketing is dynamic and ever-growing and has the potential to grow with the latest technology trends. Whats at the forefront of the tech world currently? Podcasting. It is reported that in 2017 alone, over 112 million Americans listened to...

Posted in Blogging, Business, Content Marketing, Digital Marketing, Digital Marketing, Music, Popular, Social Media Optimization (SMO), Tips, Uncategorized

6 Steps To Improve Your Keyword Research Skills Right Now!

Keyboard with improve buttonHow To Find Keywords For SEO  Keywords play a crucial part in all of our lives, and with that comes the importance of developing keyword research skills. If you’re wondering how to find keywords for SEO, keep reading.  Whether we’re looking up the best pizza place...

Posted in AdWords, Blogging, Copywriting, Digital Marketing, Digital Marketing, Keyword Research Tips, Local SEO, Mobile Optimization, Mobile Search, Mobile SEO, Recommended, Search Engine Optimization (SEO), Social Search, Tips, Top

How To Improve Readability In WordPress

Man with Wordpress logo on laptopA Guide To The Green Light: How To Improve Readability You’ve stumbled across this blog post because you’re looking for some tips on how to improve readability in your WordPress blog articles. We get it, you’re stuck at the dreaded red or yellow light, frustrated...

Posted in Blogging, Content Marketing, Copywriting, Digital Marketing, Digital Marketing, Mobile Optimization, Mobile Search, Recommended, Search Engine Optimization (SEO), Top, WordPress

How to Become Better at Copywriting Using Simple But Effective Techniques

Typewriter Header ImageHow To Be a Better Copywriter Are you tired of your ads being ignored? Are you lost in how to structure your content in a concise and compelling way? Do you want to become a better copywriter? Written copy has the power to make or...

Posted in Blogging, Business, Content Marketing, Copywriting, Digital Marketing

Want to Improve Your Email Open Rates? Here are 21 Things You Can Do

Want to Improve Your Email Open Rates? Here are 21 Things You Can DoDid you know that email marketing drives more conversions than any other marketing channel? That’s including social media and search! Even in 2017, when online trends seem to have a temporary lifespan, email marketing is still a major player in the game. Marketing through email...

Posted in Digital Marketing, Digital Marketing, Email Marketing

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy

How Effective is Email Marketing in 2017? How it Can Help Your Business

The Classic Strategy: The advantages of Email MarketingIs Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Email Marketing, Strategy

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

Year in Review: 7 Digital Marketing Trends of 20167 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Mobile, Snapchat, Social Media, Social Media Optimization (SMO)

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

How to Use Facebook Custom AudienceIf you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos,...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Facebook Advertising, Facebook Insights Analytics, Social Media, Social Media Optimization (SMO)