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Category Archives: Digital Marketing
Why You Need a Chatbot Marketing Strategy Chatbots are transforming the way brands interact with customers. These AI-powered tools are capable of much more than just answering simple customer queries – they allow you to learn about your audience, personalize your marketing efforts, streamline repetitive...
Confused by Google’s ranking algorithm? You’re not alone! Hundreds of factors influence Google’s algorithm, so just trying to wrap your head around it can feel incredibly overwhelming. Luckily, not all ranking factors hold the same weight. You only need to focus on a select few...
What SEO Techniques Should You Implement Today? If you’re trying to make a list of SEO techniques to apply to your website, chances are, you’re already overwhelmed. SEO and SEM Industry experts keep recommending hundreds of SEO tactics and tools you ‘absolutely’ must use if...
SEO Tips: Optimizing for Voice Search Voice Search is arguably one of the hottest topics in digital marketing right now – and for good reason. While the technology has been used on mobile devices for more than a decade, there’s been a dramatic increase in...
Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...