Email Marketing

Want to Improve Your Email Open Rates? Here are 21 Things You Can Do

Want to Improve Your Email Open Rates? Here are 21 Things You Can Do

Did you know that email marketing drives more conversions than any other marketing channel? That’s including social media and search! Even in 2017, when online trends seem to have a temporary lifespan, email marketing is still a major player in the game. Marketing through email can bring you a higher ROI, allows you to connect

Continue reading »
The Classic Strategy: The advantages of Email Marketing

How Effective is Email Marketing in 2017? How it Can Help Your Business

Is Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those years have seen a whirlwind of development that changes with

Continue reading »

Effective Low Budget Marketing Ideas That are Proven to Impress Your Clients

Do you have a client who is digging in their pockets, but only coming up with dimes and gum wrappers? A shoestring budget can be limiting for any marketing campaign. But it doesn’t have to dampen your strategy. Sometimes clients don’t have the marketing budget that would be ideal to work with. You could be

Continue reading »

Make Your Email Marketing List a Home Run

If digital marketing was baseball, social media would be a solid single, search marketing would be a double, but email marketing is a major home run. Plenty of research indicates that email marketing is the most effective driver of online sales, with the highest conversion rate by far. But you aren’t going to be able

Continue reading »
integrating email marketing with social media

How Integrating Email Marketing With Social Media Boosts Website Conversions

Tips on Integrating Email Marketing with Social Media At VPDM Digital, we’re true believers in the power of SEO and social media marketing, we also use traditional digital marketing tactics and show how integrating email marketing with social media can boost your business website conversions. Studies prove that Email marketing is still considered to be a much

Continue reading »
3 Local Business Marketing Ideas and Srategies

3 Local Business Marketing Ideas and Strategies That Will Grow Your Business

Strategy for Local Business Marketing Local businesses is thriving in the Niagara region., Certainly in downtown St. Catharines, to Niagara Falls, and up through the Golden Horseshoe to Grimsby and Hamilton. These days, marketing strategies for small businesses can offer much more ROI than marketing campaigns run by major brands. Did you know that local

Continue reading »
Employees cell phones at work

Encouraging Employees to Use Cell Phones

Should Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even horror house attractions. Almost every employer in every field has

Continue reading »
Garrett Gee Pitches SCAN and Hacks Shark Tank

How a QR Code and a Big Thinker Hacked Shark Tank…By Accident

URLs Are Banned. QR Codes Are OK? Did you see that recent episode of Shark Tank where a guy named Garrett Gee pitched his new iOS and Android app, Scan? I loved that kid. His pitch was superb. He was looking for $1M for 5% of his company. He knew his numbers, was confident in his

Continue reading »
social media mistakes of 2013

The Top Social Media Fails of 2013

Social Media Fails I’m not sure I like posting something that, while interesting and educational, also points out someone else’s mistakes. Especially stuff like social media fails of 2013, because there have been a few zingers this past year, and each time I always feel, “there but for the grace of God go I.” We

Continue reading »
email marketing tips

10 Tips To Improve Email Open Rates

Improve Open Rates For Your Email Newsletter Effective marketing with your email newsletter is a skill that takes time, effort, trial and error to master. There are many email services that offer email marketing campaigns but how many of those emails are being opened and how many are getting decent click throughs? Email marketing best

Continue reading »