Did you know that email marketing drives more conversions than any other marketing channel? That’s including social media and search! Even in 2017, when online trends seem to have a temporary lifespan, email marketing is still a major player in the game. Marketing through email can bring you a higher ROI, allows you to connect
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Is Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those years have seen a whirlwind of development that changes with
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Do you have a client who is digging in their pockets, but only coming up with dimes and gum wrappers? A shoestring budget can be limiting for any marketing campaign. But it doesn’t have to dampen your strategy. Sometimes clients don’t have the marketing budget that would be ideal to work with. You could be
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If digital marketing was baseball, social media would be a solid single, search marketing would be a double, but email marketing is a major home run. Plenty of research indicates that email marketing is the most effective driver of online sales, with the highest conversion rate by far. But you aren’t going to be able
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Tips on Integrating Email Marketing with Social Media At VPDM Digital, we’re true believers in the power of SEO and social media marketing, we also use traditional digital marketing tactics and show how integrating email marketing with social media can boost your business website conversions. Studies prove that Email marketing is still considered to be a much
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Strategy for Local Business Marketing Local businesses is thriving in the Niagara region., Certainly in downtown St. Catharines, to Niagara Falls, and up through the Golden Horseshoe to Grimsby and Hamilton. These days, marketing strategies for small businesses can offer much more ROI than marketing campaigns run by major brands. Did you know that local
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Should Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even horror house attractions. Almost every employer in every field has
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Social Media Fails I’m not sure I like posting something that, while interesting and educational, also points out someone else’s mistakes. Especially stuff like social media fails of 2013, because there have been a few zingers this past year, and each time I always feel, “there but for the grace of God go I.” We
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Improve Open Rates For Your Email Newsletter Effective marketing with your email newsletter is a skill that takes time, effort, trial and error to master. There are many email services that offer email marketing campaigns but how many of those emails are being opened and how many are getting decent click throughs? Email marketing best
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