Category Archives: Google Analytics

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

Getting Smart With Google Analytics: How To Create And Use Segments

Male at a desktop computer looking at business analytics. Your Google Analytics guide. SEO agency St. Catharines and Niagara Falls.A Simplified Google Analytics Guide for Your Company More often than not, clients past and present will tell us that they’re not using Google Analytics for social media because they don’t understand how to navigate the program or that they don’t have a Google Analytics Guide handbook....

Posted in Digital Marketing, Google Analytics, Google Search, Local SEO, Mobile SEO, Search Engine Optimization (SEO)

Is Digital Marketing Worth it? The Difference Between Traditional and Digital Marketing

The Difference Between Traditional and Digital Marketing. SEO Company and PPC Agency Toronto, Hamilton and Niagara.Why Digital Marketing is Vital For Growing Your Business Where should you spend your marketing budget? Why digital marketing? It’s a tough dilemma for many small business owners and marketers. The difference between traditional and digital marketing is obvious, but it can be hard to figure out...

Posted in Digital Marketing, Facebook Advertising, Google Analytics, Inbound Marketing, Mobile Optimization, Recommended, Search Engine Optimization (SEO), Social Media

The Google Analytics Certification Exam: Here’s Why it’s Worth it for Digital Marketers

How to Pass the Google Analytics Certification ExamWhy All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital...

Posted in Advertising, AdWords, Blogging, Google Analytics

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Marketing Metrics 101: What Really Matters for Your Social Media Campaign?Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is...

Posted in Advertising, Digital Marketing, Digital Marketing, Facebook Advertising, Facebook Insights Analytics, Google Analytics, Social Media, Social Media Optimization (SMO)

Understanding How User Behavior Positively Affects Search Rankings

website user experience best practices - vpdm digital marketing niagara hamilton GTA  User Behavior Data is Vital to Your SEO Strategy in 2016 How important are organic search rankings for your business? My guess is that organic rankings are a critical part of your overall website optimization and SEO strategy. With that in mind, let’s discuss the...

Posted in Digital Marketing, Google Analytics, Local SEO, Mobile Optimization, Mobile SEO, Recommended, Search Engine Optimization (SEO), Web Development

User Experience Tops the List of Google’s Search Engine Ranking Factors 2015

google's search engine ranking factors 2015The Future of SEO as I See It You’re about to learn about the future of SEO and search engine ranking factors 2015 in less than 10 minutes. With the many Google algorithm changes over the last 18-24 months, understanding the future of search marketing,...

Posted in Google Analytics, Google Search, Local SEO, Mobile, Mobile Optimization, Mobile SEO, Recommended, Search Engine Optimization (SEO)

What Your PPC Manager Should Know: How To Set Up Google AdWords for Optimized Performance

How To Set Up Google AdWords5 Tips on How to Set Up Google AdWords Learning how to set up Google AdWords and a Google AdWords PPC account is challenging, sometimes mind-bending work. Being able to strategically optimize your pay-per-click advertising campaign, for both users and search engines requires some advanced expertise. What...

Posted in Google Analytics, Google Search, Local SEO, Mobile SEO, Recommended, Search Engine Optimization (SEO)

Google Says They’ve Unleashed Panda 4.2

Google Panda 4.2 Algorithm ReleasedWord is Google Panda 4.2 is in Full Effect Get ready for another Google algorithm update for 2015. Remember 10 months ago when Google unleashed the Panda 4.1 algorithm update? Well, it’s time to get ready for Google Panda 4.2. If you need a quick...

Posted in Google Analytics, Local SEO, Mobile Optimization, Mobile SEO, Recommended, Search Engine Optimization (SEO)

Keyword Research Tips When Using The New Google Search Console

best keyword research tips 2015The Best Keyword Research Tips You’ll Read Today Attention all content marketers, content creators, and content curators: Keyword research is not dead. In fact, keyword research is likely one of the most important steps for all digital marketers, especially if you want your content to...

Posted in Google Analytics, Google Search, Local SEO, Mobile SEO, Recommended, Search Engine Optimization (SEO)