Category Archives: Google+

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

Stop Guessing at Social Media Image Sizes

Social Media Image Sizes Chart VPDM Digital MarketingA Guide to Social Media Image Sizes When it comes to sharing content on social media, there’s no doubt that content with images which fit optimal social media image sizes get more engagement. Studies have shown that images are much more easy to consume for users....

Posted in Facebook, Google+, Instagram, LinkedIn, Pinterest, Recommended, Social Media Optimization (SMO), Tumblr, Twitter

Do You See What I See? The New Google Summer Hours Checker

change business hours on googleHow To Change Business Hours on Google For The Summer Did You Know That Your Customers Are Looking For Your Business Hours on Google? With 52 percent of consumers are checking the Google listings of businesses specifically for their hours, keeping hours of operation correct...

Posted in Business, Google Search, Google+

Encouraging Employees to Use Cell Phones

Employees cell phones at workShould Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even...

Posted in Business, Email Marketing, Facebook, Google+, Instagram, Pinterest, Social Media, Strategy, Tips, Twitter, Vine, YouTube

How To Create Engaging Social Media Posts The Easy Way

Engaging Social Media Post - VPDMEngaging Social Media Posts Aren’t Easy To Create As social media marketers, we’ve all been there. It is time to schedule a post, and your mind draws a blank. How do I make this post engaging? How do I make it click worthy? Am I...

Posted in Digital Marketing, Facebook, Google+, Infographics, Pinterest, Recommended, Social Media, Social Media Optimization (SMO), Tips, Top, Twitter, YouTube

Google My Business Tool Helps Small Businesses Connect With Customers

Google My Business Launched TodayHave You Heard of Google My Business? Google launched a really cool new tool today to help small businesses connect with their customers. Google My Business is the name they’ve given this new product and they say it will allow local small business to connect...

Posted in AdWords, Digital Marketing, Google Search, Google+, Social Media

Google+ Posts Can Now Be Promoted Digital Ads

+Post Digital Ads on Google+Google’s Digital Ads On Steroids Google just cemented itself to be a dominant, if not the dominant, force in digital ads if not digital advertising overall. Last week, Google announced +Post ads are now available on Google+ Pages within the Google Display ad network. This...

Posted in Advertising, AdWords, Digital Marketing, Google+, Social Media, Social Media Optimization (SMO)

Rumour Has It: A New Google Algorithm Update Coming Soon

New Google Algorithm Update Is Coming SoonNew Google Algorithm Update From An Old Friend Have you been hearing rumours that we’ll see a new Google algorithm update soon. Again! I have and I wasn’t surprised. From the sounds of things coming from Google at the Search Marketing Expo West Conference, 2 weeks...

Posted in Digital Marketing, Google Analytics, Google Search, Google+, Mobile SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

LinkedIn Showcase Pages Allow Brands To Showcase Content & Create Engagement

linkedin showcase pagesLinkedIn Showcase Pages Rolls Out For All LinkedIn’s new feature, Showcase Pages, will allow big brands as well as small and medium sized businesses to use the social network just as they use Facebook and Google+. Even more, a LinkedIn Showcase Page let’s brands highlight...

Posted in Content Marketing, Digital Marketing, Facebook, Google+, LinkedIn, Recommended, Social Media

How To Completely Change Your Local Business with a Mobile SEO Strategy

mobile seo strategy and local seo benefitsMobile SEO Strategy Have you thought about your mobile SEO strategy in your digital marketing? If you haven’t, you should, as it’s now (past) time to understand why and how mobile SEO will help your local business. As you may have heard, Google just recently announced...

Posted in Digital Marketing, Google Search, Google+, Local SEO, Mobile SEO, Search Engine Optimization (SEO)