Since Google analytics was introduced 13 years ago, its platform…
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Stop Guessing at Social Media Image Sizes
A Guide to Social Media Image Sizes When it comes to sharing content on social media, there’s no doubt that content with images which fit optimal social media image sizes get more engagement. Studies have shown that images are much more easy to consume for users. Marketers are able to use this to their advantage to
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Do You See What I See? The New Google Summer Hours Checker
How To Change Business Hours on Google For The Summer Did You Know That Your Customers Are Looking For Your Business Hours on Google? With 52 percent of consumers are checking the Google listings of businesses specifically for their hours, keeping hours of operation correct on your Google business listing is absolutely critical. However you
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Encouraging Employees to Use Cell Phones
Should Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even horror house attractions. Almost every employer in every field has
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How To Create Engaging Social Media Posts The Easy Way
Engaging Social Media Posts Aren’t Easy To Create As social media marketers, we’ve all been there. It is time to schedule a post, and your mind draws a blank. How do I make this post engaging? How do I make it click worthy? Am I using proper grammar? We know the feeling, and it’s a
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Google My Business Tool Helps Small Businesses Connect With Customers
Have You Heard of Google My Business? Google launched a really cool new tool today to help small businesses connect with their customers. Google My Business is the name they’ve given this new product and they say it will allow local small business to connect with customers using Search, Maps, and of course, Google+. This
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Google+ Posts Can Now Be Promoted Digital Ads
Google’s Digital Ads On Steroids Google just cemented itself to be a dominant, if not the dominant, force in digital ads if not digital advertising overall. Last week, Google announced +Post ads are now available on Google+ Pages within the Google Display ad network. This means Google+ has officially started selling digital ads on it’s
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Rumour Has It: A New Google Algorithm Update Coming Soon
New Google Algorithm Update From An Old Friend Have you been hearing rumours that we’ll see a new Google algorithm update soon. Again! I have and I wasn’t surprised. From the sounds of things coming from Google at the Search Marketing Expo West Conference, 2 weeks ago, it looks like we may see another new Google
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LinkedIn Showcase Pages Allow Brands To Showcase Content & Create Engagement
LinkedIn Showcase Pages Rolls Out For All LinkedIn’s new feature, Showcase Pages, will allow big brands as well as small and medium sized businesses to use the social network just as they use Facebook and Google+. Even more, a LinkedIn Showcase Page let’s brands highlight specific products, services, or projects. You may remember back in
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How To Completely Change Your Local Business with a Mobile SEO Strategy
Mobile SEO Strategy Have you thought about your mobile SEO strategy in your digital marketing? If you haven’t, you should, as it’s now (past) time to understand why and how mobile SEO will help your local business. As you may have heard, Google just recently announced that mobile searches could possibly exceed total desktop searches by
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