Category Archives: Search Engine Marketing (SEM)

Google’s Most Important Ranking Factors – Part 1: Backlinks

Google's most important ranking factorsConfused by Google’s ranking algorithm? You’re not alone! Hundreds of factors influence Google’s algorithm, so just trying to wrap your head around it can feel incredibly overwhelming. Luckily, not all ranking factors hold the same weight. You only need to focus on a select few...

Posted in Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

24 SEO Techniques You Can Implement Today

SEO techniques for all devicesWhat SEO Techniques Should You Implement Today? If you’re trying to make a list of SEO techniques to apply to your website, chances are, you’re already overwhelmed. SEO and SEM Industry experts keep recommending hundreds of SEO tactics and tools you ‘absolutely’ must use if...

Posted in Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

How to Optimize for Voice Search in 2018

How to optimize for voice searchSEO Tips: Optimizing for Voice Search Voice Search is arguably one of the hottest topics in digital marketing right now – and for good reason. While the technology has been used on mobile devices for more than a decade, there’s been a dramatic increase in...

Posted in Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Tips

A Business Owner’s Guide to Choosing the Right Digital Marketing Agency

How to choose the right online marketing agency. VPDM Digital Marketing. St. Catharines. Ontario.7 Tips To Choose a Web Marketing Agency That Takes Your Brand To New Levels Knowing how to choose a digital marketing agency or web marketing company to work with is an essential part of your business strategy. You don’t want to waste time and money...

Posted in Business, Digital Marketing, Facebook Advertising, Local SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Web Development

Bing SEO Tips: Your Guide to Optimizing for Bing Search

Bing SEO guide for optimizing your website for Bing search.Bing SEO Guide: How to Optimize Your Site For Bing Search I bet you’re spending a lot of your time and marketing budget optimizing your website and content for Google’s Search Algorithm. You’ve likely never considered looking for a comprehensive Bing SEO guide. Am I right? If...

Posted in Digital Marketing, Google Search, Local SEO, Mobile SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Top

An Essential Breakdown of How to Write a Blog Post

How to Write a Blog: The Basics all Good Content Writers KnowBlog Writing 101: Essential Information on Creating a Successful Blog So you want to write a blog! Learning how to write a blog post is a fun adventure that’s going to change how you think about the world of digital marketing. Whether you’re writing a...

Posted in Blogging, Business, Content Marketing, Digital Marketing, Digital Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO)

Effective Low Budget Marketing Ideas That are Proven to Impress Your Clients

Do you have a client who is digging in their pockets, but only coming up with dimes and gum wrappers? A shoestring budget can be limiting for any marketing campaign. But it doesn’t have to dampen your strategy. Sometimes clients don’t have the marketing budget...

Posted in Advertising, Digital Marketing, Email Marketing, Search Engine Marketing (SEM)

Digital Marketing Strategy Guide For Beginners and Professionals

The Best digital marketing solutions. The Do's and Don'ts of Any Digital Marketing Strategy5 Digital Marketing Solutions You Can Implement Today Are you a Toronto or Niagara business owner looking for the best digital marketing solutions to help with your business’s social media strategy? Then you’ve come to the right place. We provide digital marketing services for many businesses between...

Posted in Digital Marketing, Search Engine Marketing (SEM), Social Media, Strategy, Tips, Top

The 13 Best Keyword Research Tools Every Digital Marketer Should Know

13 of the best paid and free keyword research tool for every digital marketers SEO tool kit. VPDM SEO and Digital Marketing Toronto.When You Need to Find a Free Keyword Research Tool Keeping up with trending topics and popular keywords is a vital part of increasing your social media presence. But finding paid or free keyword research tools, and conducting strong keyword research, can also be difficult if...

Posted in Google Search, Keyword Research Tips, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Optimization (SMO), Top, Web Development

How to Maximize the Average Click Through Rate For Your Industry

Average Click Through Rate and Other Google AdWords BenchmarksWhat’s the Average Click Through Rate for Your Industry? Google AdWords costs are almost as confusing as learning how to manage a Google Adwords CPC/PPC campaign. Your business needs to know the overall cost of a Google AdWords campaign, their AdWords cost per impression, and...

Posted in AdWords, CRO, Local SEO, Mobile Search, Mobile SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO)