Social Media Optimization (SMO)

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customers

Social Media Marketing 101: How to Emotionally Connect With Customers

Have you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and waits. And our hearts are broken watching him. That, fellow

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Year in Review: 7 Digital Marketing Trends of 2016

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

7 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends of 2016 and using them in our digital marketing strategies

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How to Use Facebook Custom Audience

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

If you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos, lead ad forms and Facebook Canvas. Rejoice! This is wonderful

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Marketing Metrics 101: What Really Matters for Your Social Media Campaign?

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is how you know what you’re doing is working or not,

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17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

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10 Proven tips on how to get more followers on social media. VPDM Digital Marketing Social Media and SEO Agency.

10 Easy Steps to Increase Your Social Media Following Today

How to Get More Followers on Social Media For businesses looking to dip their feet in the digital marketing world, there’s much more to be done than simply creating a social media profile, posting content, and worrying about how to get more followers on social media. While posting relevant content is important and should always

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