Category Archives: Social Media Optimization (SMO)

How Customer Experience Driven Commerce Grows Retail Businesses

Customer service experience best practices to drive businessCustomer Experience Strategy Best Practices For Retail/Digital Today’s shopper (retail or online) is looking for an engaging customer experience during the “shoppable moments” in their life. You as a business owner are looking for proven customer experience strategy best practices to grow your business. Typically, agencies...

Posted in Digital Marketing, Mobile Optimization, Search Engine Optimization (SEO), Social Media Optimization (SMO)

Case Study: Facebook Messenger Bots For Real Estate Agents

Real Estate Agents Using Facebook Messenger Chat Bot Marketing. Hamilton, Niagara, Toronto, and St. Catharines.How a Real Estate Chatbot Sold 3 Condos in 10 Days If you’re a real estate agent or brokerage with a super busy workflow, this Facebook Messenger Case Study For Real Estate Agents will help you better manage your qualified lead generation with customized automation! The...

Posted in Advertising, Case Studies, Digital Marketing, Facebook, Facebook Advertising, Instagram, Recommended, Social Media, Social Media Optimization (SMO), Top

Why You Should Start A Podcast In Content Marketing

Headphones on yellow backgroundReady To Start Your Podcast? Content marketing is dynamic and ever-growing and has the potential to grow with the latest technology trends. Whats at the forefront of the tech world currently? Podcasting. It is reported that in 2017 alone, over 112 million Americans listened to...

Posted in Blogging, Business, Content Marketing, Digital Marketing, Digital Marketing, Music, Popular, Social Media Optimization (SMO), Tips, Uncategorized

Facebook Business Page Tips: How to Optimize Your Page For a Winning Social Strategy

Three young millennials sitting on the ground using their laptops and cell phones. Social media marketing company Niagara, St. Catharines, Hamilton.These Facebook Business Page Tips With Essential Information You Can’t Leave Out Your digital marketing strategy is obviously going to include organic and paid marketing on Facebook. That’s a given. But have you thought about the key facebook business page tips and how to optimize...

Posted in Digital Marketing, Facebook, Recommended, Social Media, Social Media Optimization (SMO)

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

Year in Review: 7 Digital Marketing Trends of 20167 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Mobile, Snapchat, Social Media, Social Media Optimization (SMO)

Facebook Engagement Custom Audiences: Why all Digital Marketers Should be Using Them

How to Use Facebook Custom AudienceIf you’re a digital marketer, you’ve likely noticed a new targeting option for Facebook Custom Audiences. This new targeting option is called “Engagement on Facebook.” It essentially allows you to create a custom audience. But this audience is based on who engages with your videos,...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Facebook Advertising, Facebook Insights Analytics, Social Media, Social Media Optimization (SMO)

Marketing Metrics 101: How to Avoid Wasting Time on the Wrong Data

Marketing Metrics 101: What Really Matters for Your Social Media Campaign?Vanity Metrics vs. Actionable Metrics: Which Marketing Metrics Really Matter? The Internet is full of information. Some of it’s useless, but some of it can be amazingly helpful. When it comes to marketing metrics, the right information is key. Marketing metrics are extremely important. This is...

Posted in Advertising, Digital Marketing, Digital Marketing, Facebook Advertising, Facebook Insights Analytics, Google Analytics, Social Media, Social Media Optimization (SMO)

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions for Planning Social Media Content Strategy17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can...

Posted in Advertising, Digital Marketing, Digital Marketing, Facebook, Social Media, Social Media Optimization (SMO), Strategy, Tumblr, Twitter, Twitter Advertising, Viral, YouTube

10 Easy Steps to Increase Your Social Media Following Today

10 Proven tips on how to get more followers on social media. VPDM Digital Marketing Social Media and SEO Agency.How to Get More Followers on Social Media For businesses looking to dip their feet in the digital marketing world, there’s much more to be done than simply creating a social media profile, posting content, and worrying about how to get more followers on social...

Posted in Digital Marketing, Instagram, Recommended, Social Media, Social Media Optimization (SMO), Strategy, Tips, Top