Category Archives: Social Search

6 Steps To Improve Your Keyword Research Skills Right Now!

Keyboard with improve buttonHow To Find Keywords For SEO  Keywords play a crucial part in all of our lives, and with that comes the importance of developing keyword research skills. If you’re wondering how to find keywords for SEO, keep reading.  Whether we’re looking up the best pizza place...

Posted in AdWords, Blogging, Copywriting, Digital Marketing, Digital Marketing, Keyword Research Tips, Local SEO, Mobile Optimization, Mobile Search, Mobile SEO, Recommended, Search Engine Optimization (SEO), Social Search, Tips, Top

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy

The 5 Essential Holiday SEO Tips For Beginners That Will Impress Your Boss

5 Holiday SEO Tips for BeginnersBest SEO Tips For This Holiday Season It’s Christmas time for bricks & mortar and online retailers. Literally and figuratively. The 2015 holiday season is upon us, which means holiday season shopping is ready to jump into high gear. So just for you, here are...

Posted in Content Marketing, Google Search, Local SEO, Mobile SEO, Recommended, Search Engine Optimization (SEO), Social Search

Canada Introduces Sponsored Instagram Ads for Business

Sponsored Instagram Ads: The New Way To Advertise VPDM Digital Marketing St. CatharinesSponsored Instagram Posts For Canadian Companies I’m sure you’ve been wondering what the hype is about the new sponsored ads on Instagram. Well, the wait is finally over! Instagram has enabled businesses to have the ability to include ads in their Instagram feed. Popular American...

Posted in Advertising, Business, Instagram, Mobile, Mobile SEO, Recommended, Social Media, Social Search, Top

Facebook Says News Feed Algorithm Change Affects Only Open Graph Actions

facebook news feed algorithm changeNews Feed Algorithm vs. Third Party Apps Changes in search algorithms from Google or social media algorithms from Facebook have become a regular event. Earlier this week, Facebook announced an update to their News Feed algorithm that sent shock waves through the content and social...

Posted in Content Marketing, Digital Marketing, Facebook, Social Media, Social Search

Secrets of the YouTube Search Algorithm

SEO Secrets of the YouTube Search Algorithm by VPDM DigitalThe Secret YouTube Search Algorithm This is not something I’ve read much about nor have I written much about – the YouTube search algorithm. However, there’s been a ton of talk about the “other algorithms” lately. The Google search algorithm with its many recent changes...

Posted in Content Marketing, Digital Marketing, Search Engine Optimization (SEO), Social Media, Social Search, YouTube

How To Access Vine On Desktop

Introducing Vine on desktopIntroducing Vine On Desktop We knew this was coming. Today, Vine made its move from more than just an app and on to a full-on web based desktop interface that looks awesome in any desktop browser (that’s not IE). This news comes on a Thursday...

Posted in Content Marketing, Digital Marketing, Mobile, Social Media, Social Search, Vine

Search Engines Throw Down. Zuckerberg Says Facebook Will Compete Directly Against Google.

Battle of Search Engines: Facebook vs. GoogleThe Battle of The Search Engines Mark Zuckerberg says that Facebook will go head to head with Google in order to dominate search. That’s right, Facebook now wants to be the world’s biggest and baddest search engine. Last week, on his Q4 2013 earnings call,...

Posted in Content Marketing, Digital Marketing, Facebook, Google Search, Local SEO, Mobile SEO, Social Media, Social Search

Facebook Paper App Includes New Version of the News Feed

Facebook Paper Is ReleasedIntroducing Paper – Stories From Facebook It’s been a busy last few weeks at Facebook. There was that slight but significant update to the Facebook News Feed last week, and now we find out Facebook Paper is released. “Paper” is a new iPhone App (sorry Android users)...

Posted in Content Marketing, Digital Marketing, Facebook, Mobile, Social Media, Social Media Optimization (SMO), Social Search

10 Tips To Optimize Images For Pinterest

How To Optimize Images For PinterestHow To Best Optimize Images For Pinterest Pinterest is an extremely fun and addictive social media network. Just ask anyone who’s ever spent any time Pinning. Pinterest will be 4 years old this March. If you’ve been seeing success from you Pinning, you must know...

Posted in Content Marketing, Digital Marketing, Google Search, Infographics, Mobile Optimization, Mobile Search, Pinterest, Recommended, Search Engine Optimization (SEO), Social Media, Social Media Optimization (SMO), Social Search, Tips