Strategy

Marketing Through Snapchat: Why the Snapchat Influencer Network Can Boost Your Brand

Inside the World of Snapchat Influencers: How to Reach Them and Why You Should Care

How to Win Big With the Snapchat Influencer Network If you’re marketing to Gen Z’ers or Millennials and you’re not on Snapchat, you’re doing it wrong. Luckily, we’re here to help you learn how to reach the right Snapchat influencers in the Snapchat influencer network and start marketing through Snapchat the right way. Why Snapchat? If

Continue reading »
How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customers

Social Media Marketing 101: How to Emotionally Connect With Customers

Have you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and waits. And our hearts are broken watching him. That, fellow

Continue reading »
The Classic Strategy: The advantages of Email Marketing

How Effective is Email Marketing in 2017? How it Can Help Your Business

Is Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those years have seen a whirlwind of development that changes with

Continue reading »
17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

Continue reading »
The Best digital marketing solutions. The Do's and Don'ts of Any Digital Marketing Strategy

Digital Marketing Strategy Guide For Beginners and Professionals

5 Digital Marketing Solutions You Can Implement Today Are you a Toronto or Niagara business owner looking for the best digital marketing solutions to help with your business’s social media strategy? Then you’ve come to the right place. We provide digital marketing services for many businesses between Niagara and Toronto, Ontario, but we’re human too, and not

Continue reading »
10 Proven tips on how to get more followers on social media. VPDM Digital Marketing Social Media and SEO Agency.

10 Easy Steps to Increase Your Social Media Following Today

How to Get More Followers on Social Media For businesses looking to dip their feet in the digital marketing world, there’s much more to be done than simply creating a social media profile, posting content, and worrying about how to get more followers on social media. While posting relevant content is important and should always

Continue reading »
Why Should My Business Use Instagram and Snapchat. How to use Instagram stories.

Should I Incorporate Instagram Stories in My Digital Marketing Strategy?

How to Use Instagram Stories For Your Business By now, you have inevitably heard about, or have even tried, Instagram Stories or have begun to wonder how to use instagram stories for your business marketing.  It’s hard to ignore the fact that the entire concept is a knock-off of Snapchat’s popular “story” feature. However, we

Continue reading »
Getting Smart with Social Media: 7 Ways on How to Improve Social Media Engagement

How to Improve Social Media Engagement in 7 Easy Steps

7 Foolproof Tips on How to Improve Social Media Engagement Have you and your digital marketing company laboured over tactics on how to improve social media engagement? There’s no doubt that social media is an essential aspect of today’s marketing. In fact, it is estimated that there will be 2.67 billion social network users around the globe in

Continue reading »

Put a Smiley Face on it: How Digital Marketers Can Get on Board With Emoji Marketing

How to Use Emoji Marketing Through Social Media With Credibility Every day, 6 billion emojis are sent across the world through mobile apps and messaging platforms. As a result, emoji marketing through social media has become an increasingly popular way for digital marketers to connect with audiences. There are enough emojis to create entire conversations, stories,

Continue reading »