Category Archives: Strategy

Want Better User-Centric Insight? Check Out These New Google Analytics Tools

Since Google analytics was introduced 13 years ago, its platform has changed the game for marketers in terms of how user engagement is promoted, tracked and measured. In an article released by Google, they said that 90% of marketing executives say that understanding user journeys...

Posted in Advertising, AdWords, Business, Digital Marketing, Digital Marketing, Google Analytics, Google Search, Google+, Popular, Strategy, Uncategorized

Inside the World of Snapchat Influencers: How to Reach Them and Why You Should Care

Marketing Through Snapchat: Why the Snapchat Influencer Network Can Boost Your BrandHow to Win Big With the Snapchat Influencer Network If you’re marketing to Gen Z’ers or Millennials and you’re not on Snapchat, you’re doing it wrong. Luckily, we’re here to help you learn how to reach the right Snapchat influencers in the Snapchat influencer network and...

Posted in Content Marketing, Digital Marketing, Recommended, Snapchat, Social Media, Strategy

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy

How Effective is Email Marketing in 2017? How it Can Help Your Business

The Classic Strategy: The advantages of Email MarketingIs Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Email Marketing, Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions for Planning Social Media Content Strategy17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can...

Posted in Advertising, Digital Marketing, Digital Marketing, Facebook, Social Media, Social Media Optimization (SMO), Strategy, Tumblr, Twitter, Twitter Advertising, Viral, YouTube

Digital Marketing Strategy Guide For Beginners and Professionals

The Best digital marketing solutions. The Do's and Don'ts of Any Digital Marketing Strategy5 Digital Marketing Solutions You Can Implement Today Are you a Toronto or Niagara business owner looking for the best digital marketing solutions to help with your business’s social media strategy? Then you’ve come to the right place. We provide digital marketing services for many businesses between...

Posted in Digital Marketing, Search Engine Marketing (SEM), Social Media, Strategy, Tips, Top

10 Easy Steps to Increase Your Social Media Following Today

10 Proven tips on how to get more followers on social media. VPDM Digital Marketing Social Media and SEO Agency.How to Get More Followers on Social Media For businesses looking to dip their feet in the digital marketing world, there’s much more to be done than simply creating a social media profile, posting content, and worrying about how to get more followers on social...

Posted in Digital Marketing, Instagram, Recommended, Social Media, Social Media Optimization (SMO), Strategy, Tips, Top

Should I Incorporate Instagram Stories in My Digital Marketing Strategy?

Why Should My Business Use Instagram and Snapchat. How to use Instagram stories.How to Use Instagram Stories For Your Business By now, you have inevitably heard about, or have even tried, Instagram Stories or have begun to wonder how to use instagram stories for your business marketing.  It’s hard to ignore the fact that the entire concept...

Posted in Advertising, Business, Content Marketing, Digital Marketing, Instagram, Mobile, Snapchat, Social Media, Social Media Optimization (SMO), Strategy, Uncategorized

How to Improve Social Media Engagement in 7 Easy Steps

Getting Smart with Social Media: 7 Ways on How to Improve Social Media Engagement7 Foolproof Tips on How to Improve Social Media Engagement Have you and your digital marketing company laboured over tactics on how to improve social media engagement? There’s no doubt that social media is an essential aspect of today’s marketing. In fact, it is estimated that there will...

Posted in Content Marketing, Digital Marketing, Recommended, Social Media, Social Media Optimization (SMO), Strategy, Tips

Put a Smiley Face on it: How Digital Marketers Can Get on Board With Emoji Marketing

How to Use Emoji Marketing Through Social Media With Credibility Every day, 6 billion emojis are sent across the world through mobile apps and messaging platforms. As a result, emoji marketing through social media has become an increasingly popular way for digital marketers to connect with...

Posted in Digital Marketing, Facebook, Instagram, Recommended, Social Media, Social Media Optimization (SMO), Strategy