Category Archives: Twitter Advertising

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions for Planning Social Media Content Strategy17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can...

Posted in Advertising, Digital Marketing, Digital Marketing, Facebook, Social Media, Social Media Optimization (SMO), Strategy, Tumblr, Twitter, Twitter Advertising, Viral, YouTube

Twitter Changes Favourites To Likes

Stars Became Hearts On Twitter VPDM Digital Marketing St.CatharinesMost Twitter users have already noticed. Because it’s big news when Twitter changes favourites to likes and stars to hearts in their feeds. If you did miss it basically where you now see a heart to like a tweet, you used see a star to favourite. This...

Posted in Digital Marketing, Recommended, Social Media, Twitter, Twitter Advertising

6 Mobile Marketing Statistics (And What They Really Mean)

Mobile Marketing Statistics What They really mean“Numbers never lie” is the mantra every digital marketer should live by. Making a decision without checking the data is a big no-no. With the explosion of mobile phone use in the last decade, marketers need to know the way the industry is heading, and...

Posted in Advertising, Digital Marketing, Google Search, Mobile, Mobile Optimization, Mobile Search, Mobile SEO, Recommended, Twitter Advertising

A Fresh Social Media Strategy from Innocent Juice

Social Media Strategy UK Innocent Juice, Fresh Social Media StrategyA Social Media Conversation, Not A Sales Tactic Innocent Drinks is a UK juice brand that started bottling in 1999. They take a conversational and often irreverent approach to creating a fresh social media strategy that continually works. This approach to social media marketing and user engagement seems...

Posted in Digital Marketing, Instagram, Recommended, Social Media, Twitter Advertising

5 Social Media Marketing Trends 2015

social media marketing trends 2015 from VPDM DigitalThe Ones To Watch: Social Media Marketing Trends 2015 If you’re gearing up for some results driven social media marketing strategy for 2015, you’ve landed on the right page. What should we expect from social media and content marketing this year? How about changes in real-time...

Posted in Facebook Advertising, Infographics, Recommended, Social Media, Twitter Advertising

What Are Twitter Cards and How Do They Work?

What Are Twitter Cards and How Do They Work?  This is a 3-part series, researched and written by Matthew Johnson. Matthew is not only one of VPDM Digital’s 2014 student interns, he’s also a fourth year Brock University Student, specializing in Business Communications. Matthew is will answer the question of What Are Twitter Cards?...

Posted in Digital Marketing, Social Media, Twitter, Twitter Advertising

How To Reach a Television Size Audience That Drives Conversions For Only a Few Bucks

how to reach more fans on facebook, twitter, instagram, and pinterestHow To Reach More Fans on Facebook, Twitter, Instagram & Pinterest   It’s no secret that reaching your fans and followers via social media is challenging at the best of times. Between the incessant “noise” on social media generated from the hundreds of posts and...

Posted in Digital Marketing, Facebook Advertising, Social Media, Twitter Advertising

Why You’ll Invest In Social Media Advertising This Year

social media advertisingSocial Media Advertising Is On Trend. Organic Reach Is Dead. Social Media Advertising will be one of the new big trends in social media and inbound content marketing this year. Some of the major social networks already have profitable advertising platforms in place and are...

Posted in Advertising, Content Marketing, Digital Marketing, Facebook, Facebook Advertising, Search Engine Optimization (SEO), Social Media, Social Media Optimization (SMO), Strategy, Twitter, Twitter Advertising

Google +Post Ads Announced. Display Ad’s Rejoice. Kind Of.

Google +Post Ads Announced. Google Advertising.Google Is In The Social Ads Game When was the last time you or anyone ever said “oh awesome look, another display ad!!!”? I’m willing to bet never. And if you have ever said it or heard it, I’d bet it was laced with sarcasm....

Posted in Advertising, Content Marketing, Digital Marketing, Facebook Advertising, Google+, Social Media, Social Media Optimization (SMO), Twitter Advertising

Promising Social Media Statistics 2013

social media marketing statistics 20132013: The Year Everything Changed What a year it’s been for Content, Search, and Social. Looking back at the past 10 months while researching for social media statistics 2013 version, I’ve realized that the work VPDM has been doing has been on pace, on track,...

Posted in Content Marketing, Digital Marketing, Facebook, Google+, Infographics, Instagram, Mobile, Pinterest, Recommended, Social Media, Social Media Optimization (SMO), Twitter, Twitter Advertising, YouTube