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17 Essential Questions for Planning Social Media Content Strategy

Planning Social Media Strategy? Not Without Asking Yourself These 17 Questions

17 Essential Questions Digital Marketers Must Ask Themselves When Planning Social Media Content The marketing industry has changed significantly with social media, and now it’s increasingly important to have a social media presence for any brand. But social media for business isn’t something you can jump into without a clear social media content strategy. To

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Employees cell phones at work

Encouraging Employees to Use Cell Phones

Should Employees Use Cell Phones at Work? Immediately this does seem to go against everything employers have been telling their employees for years. Should employees use cell phones at work? Shouts of “Put away your phone!” have echoed across kitchen restaurants, winery tasting bars, and even horror house attractions. Almost every employer in every field has

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Engaging Social Media Post - VPDM

How To Create Engaging Social Media Posts The Easy Way

Engaging Social Media Posts Aren’t Easy To Create As social media marketers, we’ve all been there. It is time to schedule a post, and your mind draws a blank. How do I make this post engaging? How do I make it click worthy? Am I using proper grammar? We know the feeling, and it’s a

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Facebook adds video channels and playlists like YouTube

Brand’s Can Now Make a Facebook Video Playlist Just Like on YouTube

Facebook declares war on video engagement by introducing video channels, view counts, and playlists for Pages. Elsewhere, many YouTubers are now thinking about making a return to Facebook! Facebook to YouTube: “It’s ON!” Sh*t just got real in the digital war for user engagement. Facebook has just thrown down on YouTube, the world’s second largest

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Facebook overtakes YouTube - VPDM Digital St. Catharines Niagara Falls

Prediction: Facebook Overtakes YouTube in 2015

Live From Your Twitter Feed, Facebook Overtakes YouTube The rumours could be true. Facebook overtakes YouTube. But before we get into that, let me ask you this: did you spend most of 2014 being frustrated at your company’s declining organic reach on Facebook? If so, you weren’t alone. You’ve likely seen many useful infographics that

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SEO Secrets of the YouTube Search Algorithm by VPDM Digital

Secrets of the YouTube Search Algorithm

The Secret YouTube Search Algorithm This is not something I’ve read much about nor have I written much about – the YouTube search algorithm. However, there’s been a ton of talk about the “other algorithms” lately. The Google search algorithm with its many recent changes (the zoo of Panda, Penguin, and Hummingbird), and the Facebook

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social media platforms - five facts

5 Facts About Popular Social Media Platforms To ReThink Your Strategy

How Much Do You Know Your Favourite Social Media Platform? Social media has certainly spirited the digital revolution we’re living through. Many people spend more time on Facebook than they do with their family.  Facts from an article in The Washington Post say teenagers today spend more than 7.5 hours a day consuming digital media –

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Change to Gmail may bring you more spam.

New Feature, New Change To Gmail. Anyone Can Email You

A Significant Change To Gmail Google has started their new year off just as they ended last year – by making changes to its major products. This one actually has some sort of useful practicality associated with it. Yesterday, Google made a significant change to Gmail. Starting today, you will now be able to email

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Content Marketing Predictions 2014

50 Content Marketing Predictions and Trends for 2014

What’s Trending in Content Marketing? Last week the Content Marketing Institute (CMI) published their annual 50 Content Marketing Predictions for 2014. They have presented this in a compact Slideshare deck, which Danny Brown originally shared last Sunday in his awesome weekly Sunday Share. Content Marketing, or Inbound Marketing, in my opinion, is the way of

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YouTube Music Awards Show 2013

YouTube Music Awards – A Lesson In Chaos

The YouTube Music Awards – The First Ever This sounded like an awesome idea from the beginning. To me anyway. I mean first off this has never been done before. The YouTube Music Awards? Secondly, wow is the world’s second largest search engine and probably #1 music streaming and discover service, host, produce and live

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