Content Marketing Is King
It’s all about content marketing these days. Not just any content though. High quality, remarkable, engaging content that is begging to be shared is the type of content you want to be producing and posting. This will benefit you and your website with SEO because of the social signals that are created not to mention the huge amount of exposure (i.e. eyeballs) that will see your content. Creating this type of content is not an easy task. In fact I’d say it’s one of the most challenging tasks in content marketing today. (I hear a new blog post in my head)…
Why You Need Remarkable Content for Good SEO
I came across this post on QuickSprout.com that discusses why Content Marketing is the new SEO:
“SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.
But there is one big issue, it’s hard to scale all of this. Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.
So how do you build thousands of links naturally and get thousands of social shares? Through content marketing.
Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content will naturally get shared on Twitter, Facebook, Google Plus and Pinterest”.