What’s Trending in Content Marketing?
Last week the Content Marketing Institute (CMI) published their annual 50 Content Marketing Predictions for 2014. They have presented this in a compact Slideshare deck, which Danny Brown originally shared last Sunday in his awesome weekly Sunday Share.
Content Marketing, or Inbound Marketing, in my opinion, is the way of the future when it comes to digital marketing. The old school methods of traditional marketing include dated push marketing tactics, which consumers have essentially tuned out.
Inbound Content Marketing is a pull method of marketing, where businesses and brands are creating compelling and useful content that answers the questions their customers and prospects are searching for answers to .
In a world where search engines are the number one go to source for information and almost everyone is “plugged-in” with access to the internet on a smartphone, tablet, laptop, or video game console, your internet marketing budget should be focused on your content marketing strategies for 2014.
After reading through these 50 predictions, I was happy to see that many were echoing thoughts that I (and I’m sure other content marketers) have had as we close out 2013 and look at what will be lucrative for our clients marketing strategies in the new year.
I believe that short-form content will be huge in 2014. Brands that get good at using mobile friendly, very visual and engaging content, in short chunks will be successful with their engagement, marketing, and ultimately ROI efforts. As long as their content is NOT solely focused on their product or service but rather focused towards the lifestyles and interests of their key buyer personas.
Companies and digital marketers who master using Vine, Instagram Video, and SnapChat will be at the forefront of mobile friendly, micro content creation that will drive traffic and conversions to their website.
To understand what to expect from content marketing in 2014, let’s get into these 50 predictions from some of the sharpest content marketing minds in the world. I’ll tease you with some highlights of specific predictions and let you enjoy the Slideshare deck, embedded below, for more content marketing predictions.
Content Marketing Predictions For 2014
1. Joe Pulizzi (@JoePulizzi). Founder, Content Marketing Institute
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
2. Jay Baer (@jaybaer). President, Convince & Convert.
- The volume of content necessary to earn and keep attention will skyrocket, as more brands creating more content produces ore brands creating even more content.
- Thus, short-form, mobile-friendly micro co intent will be the new strategic darling, with Instagram, Vine, SnapChat and other tiny executions leading the way.
- In an effort to have some editorial rationale for this avalanche of micro content, we will see an increase in creeds trying to ride the real-time marketing wave, with most of them looking exceptionally vain and foolish while doing so.
3. Ardath Albee (@ardath421). B2B Marketing Strategist, Marketing Interactions, INC.
- Content marketers will discover that it takes more than publishing content to move the needle.
4. Barry Harrigan (@BarryHarrigan). Chairman, Pure Incubation.
- We predict that brand marketers will use video and other multimedia formats to create deep and rich engagements with tenor customers.
- Social media, tweets, and other short-form mobile massaging will not be used to carry brand messages alone but rather to promote engagement with video content and other rich media formats.
5. Melissa Chang (@mchang16). President & CEO, PUREB2B.
Marketers will begin to be smarter about creating one body of content and distributing it in a variety of short, easily digestible formats. The research, preparation and effort that goes into writing one 16-page white paper will be re-directed into short-form videos, info graphics, blog posts, LinkedIn updates, executive quotes, survey snippets and shorter form information bits.
Some exciting predictions that I’m backing fully. There’s 45 more pro’s giving their content marketing predictions in the Slideshare deck below. Enjoy.
After seeing what the pros are saying, what are your thoughts?
Please share some of your content marketing predictions for 2014 in the comments below.