Conversion Rate Optimization Services
VPDM Digital Marketing’s expert optimization team will improve your lead generation results by strategically building a data-driven conversion rate optimization (CRO) strategy.
Our conversion rate optimization services continually test, tweak, and optimize your CRO strategy to build your business by:
1. Designing optimized landing pages
2. Running heatmaps
3. A/B testing
4. Multivariate testing
Our CRO services are a multi-step process that starts by identifying your company’s objectives and defining the relevant metrics we’ll use to measure success.
One of our first steps to maximize your conversion rates is to begin reducing your website or landing page bounce rate, increase the average number of pages viewed per visit, and increase the overall time each user spend on your site.
1. Is your website turning your visitors away?
2. Are your lead generation forms being ignored?
3. Is your website bounce rate too high?
4. Do you know which design or copy elements must change in order to increase your conversion rate?
What is Conversion Optimization?
Our team looks at CRO as a highly strategic, data-driven art and science. Our goal is to improve and SEO optimize your website and/or landing pages in order to generate qualified leads and convert them into paying customers to grow your business.
Conversion Rate Optimization is an Art
CRO is an art because CRO requires a great deal of creativity. Our team takes a holistic approach to CRO, using an organic and structured process to creatively apply the data from your site’s Google Analytics.
This data analysis combined with our A/B and multivariate testing allows us to learn and launch only the best variations on your website and/or landing pages.
Conversion Rate Optimization is a Science
CRO is a science because there isn’t much guessing involved. Our strategy is backed up by and based on direct analytics from Google and other paid SEO tools.
In order for CRO to be effective, you can’t guess at what changes would be most lucrative. So our team of SEO professionals approach the science of CRO by:
1. Developing and testing valid SEO tactics and hypotheses
2. Running controlled A/B and multivariate tests
3. Measure and make sense of the results and website analytics to find the appropriate improvements.
4. Implement changes and rinse repeat (do it all over again!)
Why Do You Need Conversion Rate Optimization?
CRO = Sales. The end goal of our conversion rate optimization services is to turn qualified users into paid customers. It’s now time to turn your website traffic into profits.
Our professional team of digital marketing & CRO experts will identify and implement the necessary changes to your website and/or landing pages that will turn your traffic into sales.
VPDM Does All The CRO Strategy For You!
We’re a full-service digital marketing agency currently serving clients in Toronto, GTA, Hamilton, and the St. Catharines Niagara Region.
We’re digital strategy experts with over 12 years experience in SEO, SEM, Content Marketing, Social Media Strategy, Lead Generation and Conversion Rate Optimization (CRO).
We completely understand the importance of A/B split testing and Multivariate testing when it comes to CRO.
Being experts in SEO, User Experience (UX) and website analytics, we’re able to test results that statistically prove which website or landing page variation gives your business the maximum conversions.
If you’re ready to get started with our custom conversion rate optimization services contact us for a meeting or request a quote today.
Benefits for your business
Work process
Our SMO Cases
We worked many-many time and got perfect result!
Work with us and get leadership!
We worked many-many time and got perfect result! Work with us and getting leadership!
"Vee and his team at ColaDigital & VPDM are outstanding! Vee delivers on everything he says he will- a big plus in this online world with so many fly by night operations. We have contracted ColaDigital/VPDM for multiple engagements- all are delivered by the date promised; a very organized and well-planned organization. Looking forward to working with Vee and his team for the long term!"
Aaron ByersCo-Owner, cvBotanicals.com
"Painting Niagara has been using VPDM for about 6 months now. The experience has been nothing but positive and beneficial. After having several issues with another St Catharines based company who was responsible for our social marketing and specifically Google Ads we consulted Vee and he pointed out many issues which I had verified by a third party who actually works for Google. Everything Vee pointed out in our initial consultation appears to be true because since handing him our Google Ad and SEO responsibilities we have noticed nothing but positive results. Our online attention and retention is growing (as he will show you through Google Analytics) and the leads directly related to his work boosting our organic search ranking have resulted in nearly a 30% increase in sales over same time last year. We are also confident the more we are able to start acting on his other recommendations the bigger the results will get. Vee is easy to work with, prompt in responding, a true professional and great at showing what he is doing, why he is doing it and the results that come from it. Not all companies offering these services can say that! Thanks, Vee.... Ill be in touch soon to discuss our next steps"
Jeff WebsterOwner, Painting Niagara
"After the busyness of getting a business up and running, I knew it was important to take stock of my online presence. Vee was able to provide an SEO Audit with an in-depth and well organized synopsis of my website and blog, and offered concrete, practical and timely advice on how to really build and enhance my online presence."
Audrey WallOwner, Audrey Wall Nursing Professional Corporation
"Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences. They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting. I have the utmost confidence in VPDM to help us achieve our marketing goals."
Glenna CairnieProgram, Marketing & Event Coordinator, Canadian Greenhouse Conference
“Working with Vee and his team at VPDM has been a pleasure while getting my website designed and running. VPDM is truly focused on the end user who has to navigate the site and this was kept at the top of the list throughout the entire process. I look forward to an ongoing relationship with Vee and his team as my business moves to the next steps of growth. Together, we will make this the best customer experience in the home healthcare industry. Thanks Vee.
John ComptonOwner, Access Niagara
"VPDM is a forward-looking, goal-oriented marketing team who will work with your business’ specific needs to target new and existing clients with the information you want clients to see. A great tool for modern day marketing and creating new business. Recommended."
Brian ToyeRe/max Garden City Realty Inc.
"I have been working with Vee and the team for more than two years and they have an absolutely amazing job for us and continue to do so! Their work ethic, productivity, knowledge and creativity are second to none. I would highly recommend."
Jane ConteOwner - Conte Jaswal Personal Injury Lawyers
"Thoroughly enjoying the professionalism, knowledge, and personalities of this great team. They deliver above and beyond and I look forward to continued service with Vee and his group for years to come."
Michalea BarrettOwner, Refabulated Painted Kitchens
After working with another company and they didn’t work out I searched and found Vee at VPDM. We had a great discussion and he gave me a few options that worked out even better than I even imagined. It has been over a year now and our website and services are working out great. I enjoyed meeting the VPDM team a few times and working with them. I have recommended them and will continue to as we enjoy working with them. Thanks again Vee to You and Your Team!
Lui MoulconLui Moulcon
"Vee and his team at VPDM bring energy and creativity to everything they do. From community management to web design, to performance marketing, I can trust VPDM to bring fresh thinking and strategy to the table. A huge benefit of working with VPDM is their ability to dissect the customer experience, whether it be online or offline.Through analysis and collaboration VPDM can help you accomplish your goals, whether your goal is to acquire new customers or sell more to existing, VPDM have the strategic thinking to help you stand out from the crowd."
Mick HigginsCMO, Caddle Inc.
