Effective Content Marketing is Kind of a Big Deal

Effective Content MarketingEffective Content Marketing For Your Business

Just like Ron Burgundy, effective Content Marketing is kind of a big deal these days. Like any type of digital marketing, content creation, curation, and the marketing of this said content is not an easy task.

Creating and curating content doesn’t come easy. It takes time, research, writing, creating, and rewriting. Then comes the optimization of your content for social media and for search.

Let’s not forget that your content marketing must come with a strategy and tactics to reach your goals.

We at VPDM believe in the three pillars of digital marketing: content, search, and social. These three elements must work together and are certainly not independent of each other.

If you’re looking for information on effective content marketing or inbound content marketing tips and strategies, check out these articles for some background:

1. 50 Content Marketing Predictions and Trends for 2014

2. The State of Digital Marketing in 2014 [Infographic]

3. 10 Tips To Optimize Images For Pinterest


The 5 C’s of Content Marketing Strategy

If you want to understand how to execute effective content marketing right away, the fine folks at Convince&Convert have created a simple article outlining their 5 C’s of Effective Content Marketing.

It’s a good read, and a quick read and I encourage you to bookmark this page or the link and check it out when you have time.

I’ll list their 5 C’s here to get you ready.

1. Calibrate

Before you get started, your first step is to calibrate and have your KPIs ready.

2. Create

When you start creating your compelling content, remember to be nimble. First see what sort of content and topics your audience finds engaging, and then go for it.

3. Curate

VPDM is a big supporter of curating relevant and engaging content from a variety of sources. Finding and organizing good content is a skill.

4. Circulate

Want a recipe for a failed strategy? Don’t pay attention to who’s actually seeing your content. You’ve got to make sure that the right people are seeing your content. Choose social distribution channels carefully.

5. Convert

Remember why you;’re speeding all this type creating compelling optimized content. You need to move your prospects and customers through the funnel and convert them at the time they are ready to buy.

It’s a beautiful thing isn’t it?

As mentioned, I encourage you to read the full article here.

Feel free to let us know your thoughts on effective content marketing in the comments below.

Visit the VPDM Content Marketing Archive for articles and tips with your content marketing strategy.