Do you have a huge email database of consumers interested in your product?
Chances are you do, and we are going to show you how to use that email database to target customers through Facebook advertising.
Combining Facebook custom audiences with email marketing is simple, easy, and it’s a great way to market your product.
How to Combine Email Marketing with Facebook Custom Audiences
The first step of the process is to understand Facebook’s Custom Audience tool. It allows you to target Facebook users based on their interests, and demographics.
Enter Facebook’s ad manager, and select the objective of your ad, whether it be promoting your page, increasing traffic to a website of any number of other options.
From there select create a new custom audience.
A popup will appear, and select customer list.
Using the customer list option you can target people through a list of emails, phone numbers, or Facebook user IDs.
Did you catch that? Read it again.
From there you have a variety of options to import your email list:
- Upload a .cvs or .txt file containing the emails
- Copy and paste a custom list
- Import a customer list from MailChimp
Once you have chosen a method and uploaded the email list, Facebook will need some time to match the provided emails with a Facebook user.
You can expect that between 30% and 70% of your emails will be connected to a Facebook user.
Now that your email list is connected to Facebook, what do you do?
We have 3 expert tips for using this social marketing strategy to your advantage.
How To Use Facebook Custom Audiences
1. Increase Page Likes
If you are trying to grow a Facebook following, targeting users who have already shown interest in your company is a great first step.
Try using a sponsored post to gain their attention, and ideally that will result in a new page like.
2. Sell a Product
Facebook users who are already fans are more likely to make a purchase, than well targeted non-fans.
By targeting an ad to someone on your email list, you are more likely to get their attention.
They are already interested in your company and familiar with it. Therefore a sale is more likely to happen.
3. Target Users Similar to Your Subscribers
Using your email list to create a Lookalike Audience is another great way to create interest in your products.
A Lookalike Audience is similar to your custom audience in terms of fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness, but they may include qualities you overlooked in your original targeting.
A Facebook LookaLike Audience allows you to target Facebook users who are similar to your current fans or a previous custom audience.
By creating a Lookalike Audience based on your email marketing list, you should be reaching people of similar interests, and therefore they should be interested in your product.
Use Your Email List to Create Custom Facebook Audiences
Now that you know how to use your email marketing list on Facebook, get started using it to your advantage.