How Snapchat Made It Easier to Add and Find Friends

Find Snapchat Friends. VPDM Digital Marketing, Toronto, Hamilton, GTA, Niagara, St.Catharines

Do you want an easier way to find Snapchat friends, add friends or follow new people on one of the world’s most popular social platforms? Well, previously on Snapchat you can add friends via usernames, contacts, using customizable “Snapcodes”, or through the “Add Nearby” function.

Now Snapchat has created a new feature that will make it easier to instantly find and follow friends on Snapchat. Get ready to find out how to easily find friends on Snapchat with this brand new feature. 

Find Snapchat Friends & New Followers With URLs

Snapchat allows you to add a friend using their unique URL. What you do:

  • Swipe down from the Snapchat camera to the profile screen
  • Tap “Add Friends”
  • Select “Share Username”

“Share Username” lets you copy your unique URL or instantly share it through other apps like Twitter. If you tap it on mobile, it will open a preview of your profile on Snapchat with an “Add” button. The URLs are easy to figure out—here’s what they look like:

Snapchat.com/add/YOURUSERNAME

If someone taps on your URL on their iPhone, they’ll add you immediately. See? Easy.

Following People on Snapchat Gets Easier Too

One of the more difficult things to do on Snapchat—especially for new users—is to follow people. Because of this difficulty people were compelled to find answers for themselves by “creating sites like Snappchatters and apps like Slinger that suggest people to follow”.

If you ask me that makes things more convoluted. I don’t want to have to download an app, to use an app. So believe me this URL thing does make things simpler.

I’m new to Snapchat myself and I needed a friend of mine to explain to me how I get to view content and add people. For someone who loves Instagram and its user interface, I found Snapchat to be confusing. She even told me that someone had to show her.

Don’t let this scare you away.

Why You Need to Use Snapchat if You’re in Social Marketing

Because the app is difficult to use sometimes, it forces people to teach each other how to use it. That’s some serious word of mouth happening. And real person-to-person communicating.

And because Snapchat automatically deletes snaps either after viewing or after 24 hours you feel free to share you day with less judgment and more person-to-person interaction.

In the end this is all a part of Snapchat’s savvy viral strategy. Snapchat is essentially getting people to promote their app by sharing all those URLs. But it is also offering something those “traditional” media outlets don’t.

How to find and add friends more easily on snapchat. VPDM Digital Marketing, Hamilton, GTA, Niagara, St.CatharinesSnapchat works in an exclusive way that encourages inclusivity. This makes it an essential tool for advertising and marketing.

Although the URLs are not easy to share on Snapchat itself, but the URLs are great for Tweeting, posting on Facebook or sharing on any other platform or profile. Ultimately, that will help you gain those valued followers.

Whether you are using Snapchat personally or for marketing purposes there is a lot of crossover in terms of how to use the app. If you don’t personally have Snapchat, but are involved in marketing and social media professionally, becoming familiar with the app and its possibilities can only serve you. And that’s what you need going into the future.

This is great for promoting a brand or company. It makes it easier for consumers to follow brands and companies.

2 Features Of Snapchat You Need To Be Using

Advertisers are seeing the app’s ability to connect and the unique way it doles out content to be an unequivocal tool for promotion.

1. Stories

Originally, “My Story” feature allowed users to compile snaps into chronological storylines accessible to their friends and to the public. Stories are viewed in chronological order, and each segment is accessible for 24 hours.

Since then the story feature was expanded to incorporate “Our Stories”, AKA “Live Stories” which allow users on-location at specific events to contribute snaps to a curated montage advertised to all users.

This is huge.

The user/consumer to be able to contribute to their own story personally on Snapchat, but also be able to contribute that personal content publicly for marketing and advertising use without the consumer writing the content off as a “commercial” or “ad”.

The difference is between forcing a user/consumer to view curated content and letting the user/consumer to choose. The app lets the company or brand utilize the app in such a way that prioritizes the user/consumer, giving you the choice to view the content, and contribute to the content.

2. Video

The same goes for video on the app. Snapchat gives the power to choose to the user.

For example, when you enter the “Discover” feature on the app, you can select a company or brand, from there you will be watching short previews of content ahead that you either choose to “watch”, “read”, or tap which allows more content to follow.

Reports have recently surfaced that Snapchat is going to be allowing brands to run long video ads, like full-length movie trailers for instance. Prior to this Snapchat ads were capped at 10 seconds.

If you think that people would opt out of watching these ads, keep in mind that Snapchat reportedly has 7 billion video views per day, holding its own against Facebook’s 8 billion.

As a side note, Comedy Central’s feed is hilarious and I recommend you check that out on your personal account immediately.

Things to Come 

According to AdAge, Snapchat has several new strategies in the works to help build its ad business. Including, but probably not limited to, improved ad targeting based on what content people are checking out in the Discover publisher portal, and the ability for brands to fact-check whether their ads were seen.

Snapchat has said it plans to put into action their interest-based targeting in the second quarter of 2016.

A good place to see what Snapchat is doing for advertising now is actually on their website. It’s branded, but informative and definitely convincing.

The Takeaway

If you don’t have Snapchat you may be missing out on all those typically unseen, authentic moments you don’t get with other apps. Get someone to teach you how to use Snapchat sooner rather than later and get connected. You’re business will thank you for it.

It may not be as straightforward as those traditional media outlets like Facebook, Instagram and Twitter, but it is way cooler. It’s like an underground version of a social media app with immense potential. With a mascot named Ghostface Chillah, it isn’t even up for debate.

If you want to learn more about using Snapchat for advertising and marketing purposes, see our posts about How to Market to Millenials or 5 Ways to Use Snapchat for Business Marketing.

Here at VPDM we specialize in Digital Marketing, and manage social media accounts for a number of different brands and companies. Contact VPDM Digital Marketing to get started on your digital strategy today!

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Sarah Skrydstrup

Sarah recently completed MA in English and has many digital marketing skills. Ask her what they are! She's currently using her digital tactics at VPDM Digital Marketing where she is interning as a Social Marketing Coordinator.

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This entry was posted in Business, Content Marketing, Digital Marketing, Recommended, Snapchat, Social Media.