New On Your Pinboards: GIFs On Pinterest!
Here’s a nice little secret from the world of social media, and in particular, with Pinterest.
The keen eyes Wantering discovered that Pinterest in covertly testing the playing back of GIFs on Pinboards. Could this mean that users can now Pin GIFs on Pinterest?
It seems Pinterest has been testing these GIFs on Pinboards as recently as last weekend. Not all Pinboards are actually showing GIFs, but a few certainly are. To test for yourself, go to Pinterest and search for “.gif”.
Instead of seeing a static image that in fact may have been uploaded as an animated .gif file, users will now be able to view the GIFs, directly on Pinterest, as the creators intended. Before this, a user would need to click through to the original source of the image in order to see the GIF displayed properly.
The Pins will load as static images, as before, but the GIFs will now feature a “Play” button to trigger the animation. The play button then becomes a pause button.
This is great for the user and the brand in that it’s a simple one click to consume and engage with the content. It’s awesome for Pinterest as well because user time spent on site increases as will further click throughs on the platform.
This could be a really cool and useful feature for creative brands and SMB’s who enjoy using eye-catching and engaging GIFs in their social media marketing.
Pinterest hasn’t said much about this but they did confirm this with Mashable:
“We’re always working on ways to help people discover and save the things they love, which can include animated GIFs,” a spokesperson said in an exclusive statement to Mashable. “We’ve heard from the community that they’d like the ability to post and view GIFs as Pins, so we’re testing ways to make that happen.”
At this point no one really knows if the GIFs on Pinterest feature will be rolled out to all users and how long limited users will be able to test the GIFs on Pinterest’s platform.
What’s also interesting, Mashable says, is that “Wantering is able to view and play GIFs from its own and other pinboards, but most users still see the GIFs as still images…GIFs that were previously uploaded by Wantering also include the “play” button, which means the feature is capable of identifying existing GIFs on Pinterest.”
Rich Pins and GIFs
I’m wondering how Rich Pins and GIFs on Pinterest will interact. Rich Pins are a useful addition for brands and marketers as they allow them to add extra details and information for the user. This makes your Pined content much more engaging for a qualified user.
For example, restaurants using Pinterest’s Recipe Pins can help their foodie followers to make recipes from your website. Movie and entertainment type companies and film review blogs can use Movie Pins to help movie buffs learn about new flicks by including ratings, cast members, and reviews.
The best is using Pinterest Product Pins to make it easy for people to buy your stuff! These Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they’ve added drop in price. Amazing huh!!??
So what are your thoughts?
Will GIFs on Pinterest add some extra creativity and useful application in your social media marketing?
Please let us know in the comments below. If you found this information useful, please share it with your network.