Google Adwords Campaign Management

Google Adwords

google adwords campaign management niagaraAre you considering a Search Engine Marketing strategy focused on Google AdWords Campaign Management? If so you’ve come to the right place.

VPDM Digital will consult with you to determine your Internet marketing goals. We will research, strategize, execute your Pay-Per-Click (PPC) program with our Google Adwords Campaign management skills.

These types of campaigns demand a lot of time and experience to manage effectively. Unfortunately it’s not as simple as set a budget, write an ad, post and start your campaign. If you tried this approach you’d likely end up over spending on keywords that aren’t converting and/or not getting the spike in traffic and revenue you expected.

Ready to Get Started Now?
Pick the AdWords PPC Package That’s Right For Your Business.

VPMD offers complete Google AdWords campaign management which includes the following:

Set up of your Google AdWords account
We’ll set up your AdWords account, create Ad Groups, enter campaign appropriate keywords

Extensive Keyword Research
After an initial consult we’ll research and identify keywords (short-tail, long-tail, and related) that will bring your business higher conversion  rates or sales leads. We’ll manage each individual keyword to maximize their click through rate (CTR). We’ll also identify keywords that are performing poorly to reduce your campaign costs and eliminate unqualified traffic.

Competition AnalysisCompetition Analysis
We’ll analyze what your competition is doing to rank higher than you in paid or organic search results. We’ll identify what keywords they are optimizing for and try to find less competitive keywords that still generate a significant amount of global and local traffic.

Set Up of Ad Groups
As you campaign progresses, new keywords with high conversion rates will be added to your campaigns keyword list. These new keywords should be added to the appropriate Ad Groups in order to maximize your ROI. We’ll manage this process to ensure keywords are performing as they should and driving traffic and conversions to your website.

Test Ads & Landing Pages
On a monthly basis, we’ll run A/B tests on select landing pages to see which pages produce the highest conversion rates. We’l also run split tests on each Ad in each AdGroup in an ongoing effort to increase conversions. This procures can prove to be a key factor in incremental increases in ROI each month.

Google Adwords Bid & Budget ManagementBid & Budget Management
VPDM will manage all bids per keyword. It’s important to monitor each ad in each group to make sure you’re not bidding too high on non-converting keywords or bidding too low on the core keywords that convert most and bring you the most business.

Re-Marketing Strategy
We’ve developed several successful re-marketing strategies using email marketing, Google AdWords, and Facebook advertising. Our years of strategic experience will help your business re-market to qualified leads and convert them into customers.

Are you ready for some custom Google Adwords Campaign Management? VPDM offers flexible programs on a month to month or long-term basis. There is no obligation.

When you’re ready to begin your Search Engine Marketing strategy and need some Google AdWords campaign management, contact us and we’ll start your campaign with a $100 AdWords gift card.

 

Digital Strategy VPDM Digital Marketing St.Catharines