Welcome To “Hummingbird”
Major news coming from Google earlier today as reported by Reuters.com. The world’s largest search engine behemoth has announced an overhaul to its search algorithm with a brand new Google algorithm update called “Hummingbird”.
The reason for this update according to reuters.com is to better cope with the longer, more complex queries it has been getting from Web users.
Ah! Does this mean that this update is indirectly letting us know that optimizing for Long Tail keywords is becoming more and more important because that’s what people are using when searching?
This google algorithm update certainly shows that we as users and searchers have evolved and changed the way we use search engines, how we search, and what words or phrases (i.e. keywords) we use to search for solutions to our problems.
“Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.
Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.
“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.”
Google Also Announces Mobile App Updates
This announcement comes as Google celebrates 15 years of search. Is it just me or does it seem like search has been around much longer than that. I know it clearly hasn’t, just sayin’…wow.
Along with the news of this new Google algorithm update, the company also announced some new features for their mobile products including its iOS app and some redesigns.
- iOS app will be updated with push notifications which will make it work more “predictive” similar to how fabulous it works on Android.
- Users will be able to look at maps directly with the app.
- Users can ask Google to save reminders for you. These reminders will show up as pop up notifications appearing directly in the search app.
- While good, these features still don’t quite make Google’s updated iOS app as user friendly and intuitive as with Google Now on Android, but at least now iOS users have some of the cool features they’d been missing.
- Improved conversation experiences
- Users are able to ask follow-up questions without having to repeat the context.
- Google illustrated this by suggesting that if a user initially asked about Niagara Falls, they would be alb ego ask more questions about the region, hotels, attractions, winers, etc using pronouns instead of repeating the original question.
- The mobile Android app will now give users information directly within search instead of lining the user to another page.
These mobile app changes are nice to see especially if you’re an iOS user. I’m more interested in the Google algorithm update and changes that we may or may not see with search engine rankings.
I’m also eager to explore more long tail SEO strategy as the more SEO work I do, the more I tend to focus on long tail search terms especially in competitive industries. I’m sure we’ll see another Google algorithm update at some point soon. It will be interesting to see what changes they make especially after this update.
I’d like to hear what you think of this new algorithm change as well as your thoughts on long tail SEO strategy. Please share your opinion in the comments.