Using The Google Disavow Tool
In this post I’d like to show you how and when to use the Google Disavow Tool to remove spammy links from your company website. Link building will likely always be a key search engine and website optimization tactic. If your website is receiving an high number of high quality and relevant links from reputable and trusted websites, you likely could be benefiting from that “SEO juice” and get yourself some higher search engine rankings. There are many theories online about Google’s secret to improving website rankings, but in this article we’ll focus on backlinks.
But what happens when you start getting backlinks from non-relevant, spammy sites? Well, you turn to the Google Disavow Tool. This is the best way for you to tell Google not to count certain spammy, non-relevant, or malicious backlinks.
Google will in fact remove some urls or domains as a ranking factor in the indexing of your site. All it takes is to list all the spammy urls in a .txt file and submit it to Google.
Disavow Backlinks: Tips From Google
“PageRank is Google’s opinion of the importance of a page based on the incoming links from other sites. (PageRank is an important signal, but it’s one of more than 200 that we use to determine relevancy.) In general, a link from a site is regarded as a vote for the quality of your site.
Google works very hard to make sure that actions on third-party sites do not negatively affect a website. In some circumstances, incoming links can affect Google’s opinion of a page or site. For example, you or a search engine optimizer(SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate our quality guidelines. First and foremost, we recommend that you remove as many spammy or low-quality links from the web as possible.”
Now, if you’ve tried and tried to remove spammy and low-quality links from back linking to your website, and are unable to make further progress on getting the links taken down, you can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.
It’s important to note that this Disavow Tool feature is an advanced feature and should only be used with caution. If you’re not careful, you can screw up your website’s performance in search.
The good news is in most cases, Google can already assess which links are trustworthy without any additional help from us website owners and SEOs. So, most normal or typical sites will never need to use this tool…hopefully.
More Information on the Disavow Tool
Check out this video from Google’s head of web spam, Matt Cutts where Matt, while wearing a Firefox shirt of all things, says:
“If you are at all worried about someone trying to do negative SEO or it looks like there’s some weird bot that’s building up a bunch of links to your site and you have no idea where it came from, that’s the perfect time to use disavow as well….even if you don’t have a message in your webmaster console….So if you’ve done the work to keep an active look on your backlinks and you see something strange going on, you don’t have to wait around. Feel free to just go ahead and preemptively say, ‘You know what; this is a weird domain. I have nothing to do with it, and no idea what this particular bot is doing in terms of making links,’ so go ahead and do disavows even on a domain level.”
For further details, and I mean some really in-depth insights of the Google Disavow Tool, read the article on Quicksprout.
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