Growth Hacking Techniques That Will Build Your Business
It’s hard out there for a startup. Savvy entrepreneurs, digital marketers, and content creators need to get really creative when strategizing and growth hacking their marketing in order to grow their respective businesses. We all need to become content hackers and growth hackers if we want to build our business and maximize our digital marketing conversions. In this article, I’d like to first define exactly what is content hacking and what is growth hacking, and then show you nine ways that you can apply growth hacking tactics to your content marketing strategy. If done effectively, this process could lead your startup to some face paced growth.
What is Growth Hacking?
Growth hacking is a very new term. Sean Ellis coined the term based on the fact that “startups live and die by their ability to drive customer acquisition growth.” Growth hacking is essentially a marketing technique that uses creativity, analytical thinking and social metrics to drive website traffic, social sharing, lead generation, and sales. I knew my OCD would come in handy one day!!
Ellis defines a growth hacker as a person who is always thinking growth. Each and every action performed by a growth hacker is done for the sole purpose of growing their business. The main focus of the growth hacker is to align their product with the audience who is demanding it.
Growth hacking is all about growing your audience and reach to sell your product, not about growing your product to sell to your audience. An effective growth hacking strategy can lead to a significant growth of a company’s products and services.
What Is Content Hacking?
Content hacking is closely tied to both content marketing and growth hacking. The term content hacking is also a very new marketing term. If you’re a content marketer who’s focused on growth, you are a content hacker. You don’t just create content, you create amazing, useful, compelling and sharable content, that your target markets will consume and either share within their networks or contacts you to purchase.
A content hacker doesn’t view content as just information. It’s way more valuable than that and content hackers realize this. Content provides a content hacker with the opportunity of social sharing that leads to growth. This is why a content hacker produces a wide variety of sharable, optimized content in the form of blog articles, videos, podcasts, slideshare decks, etc. For more information on content hacking read this post by Fahad Muhammad on Instapage.com.
Popular Trends In Digital Marketing Today
Growth hacking and content marketing and subsequent content hacking are all popular marketing trends in 2014. Startups and sometimes even established business with new product or service offerings are all looking for fast paced growth. Growth and content hacking are the preferred means to this end.
VPDM Digital uses growth and content hacking with our client’s content marketing and social media strategies. I can safely say that we are seeing promising results after a period of time using these new marketing tactics.
I’d like to share 9 content marketing growth hacks that drive conversions. Garrett Moon wrote an insightful piece published on Unbounce.com where he’ll outline all 9. I’ll share 3 of my favs here – make sure you click the link below to read Garett’s full article.
9 Content Marketing Growth Hacks That Drive Traffic & Conversions
1. Set Up Your Open Graph Tags
I tend to do a few SEO Audits a month on various websites and I’m always surprised, and sometimes shocked, how many websites are not using complete OpenGraph meta tags. These tags are essential to your businesses social media marketing strategy.
OpenGraph HTML tags generate link previews of your content when shared on social media platforms. This allows users to not only be able to preview your content before they click through to read and/or view, but they also provide valuable information to the reader and the search engine.
For example, the post author’s name and Twitter handle are displayed as well. This type of info could be valuable to the user. At the end of the day, it’s valuable for the content creator and the website hosting the content as well, as social signals and authorship factors will all help future SEO and relevancy factors.
“Link previews are generated using a small bit of meta-tag code that is included in the <head> of your HTML page. This simple snippet of code tells the social network what image, title, and description to use when a post goes live.
Configuring and testing the tags may require some technical wrench time, but it is worth it; OpenGraph tags can help improve click rates.
If you are using WordPress, the WordPress SEO Plugin by Yoast does an excellent job of making things work for all of the major networks.
If nothing else, you should test how your link preview looks using these handy validation tools:
2. Page Speed Matters. Load Content Faster
I don’t see enough SEO best practices infographics or articles proclaiming the SEO importance of page load time. Page speed, page traffic, and page ranking are all related.
“Matt Cutts, one of the official spokesmen for Google Search, has made it clear that site speed is a factor that Google uses for determining search rankings. In addition to this, the average website visitor will leave your website in 10-20 seconds if they don’t feel that their needs are addressed.
You don’t want to waste that time loading your website.”
If you’re using WordPress, there of course is a plugin for this. I use it myself for the VPDM website. W3 Total Cache plugin is my preferred tool.
3. Repurpose Old Content
There is absolutely nothing wrong with this. I believe it’s counterproductive not to repurpose old content. Think about it – how many tweeps actually see your tweet the first time it was sent? Repurposing old content, that preformed well, is a super way to extend the life of your compelling and sharable content.
It’s been said that repurposing old content, your lead generation will increase. An effective way to use this strategy is to turn your content “into a simple autoresponder email course that is dripped out to subscribers over time.”
“The easiest way to start is to choose a common theme on your blog and find a group of posts that match your topic of choice. Next, aggregate the posts in your email autoresponder account so that they drip out to your subscribers over time.”
Read the other 6 Content Marketing Growth Hacks here.
It’s important to understand that your content marketing efforts, along with your website optimization (SEO) is not a short term tactic by any means. It takes time for a potential customer to move themselves through the sales funnel. It takes you just as much time to help push them through your sales funnel.
You can build trust and confidence with your audience by continually creating useful and relevant content that is always tied back to your product or service. This tactic can lead to conversions.
One of the most successful content hacks you can make is to create content that your audience demands.
Create content that helps to move your prospective customers through the sales funnel.
Create content that build guest with your audience.
Finally, make absolutely sure your content is easily sharable.
If you’re in need of a growth and content hacker, VPDM has some of the brightest minds who love nothing more than creating relevant content focused on growth.
Contact us for a no obligation consulting session today.
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