7 Tips To Choose a Web Marketing Agency That Takes Your Brand To New Levels
Knowing how to choose a digital marketing agency or web marketing company to work with is an essential part of your business strategy. You don’t want to waste time and money working with the wrong internet marketing company.
As a digital marketing agency, we’ve met a fair share of clients over the years who say they regret choosing their previous online marketing agency. Many feel like they’ve wasted time and money on a company that didn’t deliver results.
We hate hearing that!
When you hire a digital marketing company, you expect a service that’s going to bring your website more traffic, conversions and visibility in search engines like Google and Bing. And that’s what you should get!
Let us show you how to choose a web marketing company the right way. We’ll spare you the frustration of making a choice that will damage your budget and your strategy.
1. Start With a List of Your Needs, Expectations, and Goals
You should always go in with a clear idea of what you’re looking for. Know your end-game first!
The more you understand what you want for your business, the more you’ll know what you need in an online marketing company.
Maybe you just need an internet marketing company to provide you with some engaging content that will rank on Google. Or perhaps you need someone to build you a strategy to increase website traffic.
Whatever the case, every business goal will translate to a marketing goal, which will help you determine what services to look for.
Not only will this help you find the right web marketing agency for your business, but it’ll also make things run a lot smoother when you start working with them. This way, they’ll know exactly what you want, and they can deliver the right results based on your vision.
2. Begin Your Search for an Internet Marketing Company Online…Obviously!
Of course, you’re likely going to search through Google or Bing to find an online marketing agency in your area. Even if you heard about a company through a different channel, like word of mouth, you should still search them online to do your research.
However, the company’s online presence indicates a lot more than just their proximity to you. What good is an agency going to be to you if they don’t rank in search engines for their own company?
An internet marketing company that specializes in web marketing services should have some awesome web presence for themselves.
Create a short list and check out the social media profiles of each online marketing agency on your list, and see what kind of designs and posts they’re publishing.
Here are some questions you should consider when you look at an internet marketing company’s website and social media platforms:
- Are they frequently posting content?
- Is the content high quality, relevant, and informative?
- Do they have informative blogs that offer a knowledgeable range of insights?
- Does their website tell their company’s story?
- Do their social media profiles include a variety of content?
If you answer “yes” to all of these questions, that’s a good sign you’re on the right track.
3. Find An Online Marketing Agency With a Full House of Services
These days, it’s important that all aspects of your digital marketing strategy, from the content writing to the SEO and PPC ads, are integrated.
Each team needs to work together, with strong communication and coordination. And that can be a marketing challenge if you’re trying to outsource different services to a reputable internet marketing company.
Every part of your strategy has to fit together toward your main goals. For example, your blogs are strongly integrated into your SEO strategy, so your content writer and your SEO team need to be on the same page.
That’s why it’s best to pick a web marketing agency that does it all.
No one is perfect, but most companies will list their core services or specialties on their website. Focus on their main areas and see how they match up to what you’re looking for.
4. Ask For References
If a digital marketing company can’t provide you with reliable references from clients they’ve worked with, take this as a huge red flag.
Websites almost always include client testimonials, and you can also check Google reviews. Additionally, you can ask the company for references, as most reputable agencies will have some on hand.
As for references when you’re getting close to selecting an agency to go with. Narrow your options down to a shortlist of your top 2 or 3 companies, and then compare references.
However, be careful not to wait too close to signing a contract to do this. If you do, you could risk becoming set on a certain agency, which could create bias.
Relevant case studies are another way you can see if a company has a good standing. Look for case studies that are the most relatable to your business and see what successes they’ve had. This can be a good indicator of what they can do for your company.
5. Look For Marketing Industry Experience
Working in a specific, niche market means you need to find an agency that understands that particular audience. You can make the most amazing, creative content, but if you don’t understand the audience you’re marketing to, it doesn’t matter.
If you focus on a more generic, mainstream audience, you still need an agency that understands how to break down those demographics and segment it into custom audiences that deliver high-quality leads.
A good online marketing agency can provide keyword research and data to back up their strategy. They won’t just post for the sake of posting- every piece of content is designed with a result in mind.
For example, our agency is a Google Partner. Our founder, and chief SEO Strategist, Vee Popat holds a certification for Advanced Google Search and Display Advertising, along with professional Google AdWords certification and Google Analytics certifications.
Many marketing companies include a list of previous or current clients on their website, so you’ll be able to go in and see what kind of industries they’ve worked with. This can give you a feel for their experience if you’re worried about your niche market.
6. Compare Quotes, But Don’t Decide Based on Price Alone
Sure, it’s tempting to go with the agency that costs a couple hundred dollars less and save on your marketing budget. But what is that couple hundred dollars getting you?
Of course, the price is a major factor for many businesses, especially a smaller business with a limited budget.
But you get what you pay for. There’s a difference between paying more for more services or paying less for the bare minimum. The best value happens when you can find the best services for a decent price.
If you do need to stick to a smaller budget, go back to your goals and consider which ones are more important to focus on. Then, find a company that can create a pricing package for you that focuses on that specific service.
7. Schedule a Meeting
You should always try to meet with some of the team members from the company before you make any big decisions. It should at least be the staff who will be working on your specific projects.
What kind of vibe do they give you, and how does it mesh with your own company vibe?
After all, you’re going to be working closely with these people over the duration of your contract, so you want to know that you can trust them and will be able to cooperate with them.
At the end of the day, your business is your baby. You want to protect that baby. Whether you’ve built it from the ground up or you’ve taken it over from someone else, it’s your brand and a representation of you.
It can be hard to find the right people to trust with your brand when you’ve worked so hard to get where you are.
That’s why you need a marketing team that’s going to treat your baby like their own and will put every effort into making it more successful.
End your search now and hire VPDM Digital Marketing!
At our agency, we create data-driven solutions for your digital marketing strategy. Our team includes creative young professionals who know how to reach today’s short attention spans and deliver engaging content.
We provide a range of services, including content creation, graphic design, website development, social media marketing and management, and SEO/PPC strategies.