Keywords play a crucial part in all of our lives, and with that comes the importance of developing keyword research skills. If you’re wondering how to find keywords for SEO, keep reading.
Whether we’re looking up the best pizza place in the area, or researching for a new pair of winter boots, it all comes down to the words we enter in the search bar.
These selective words we enter determine the fate of what landing page we stumble upon in the internet. Magical right?
This subconscious decision can result in turning one from an internet browser to a potential buyer.
Now let’s look at the business behind the search bar. How does your SEO agency find the best keywords for your website SEO strategy?
Being able to write persuasive content is one half of the battle for a marketer’s success.
But, in order to bring value to your content, you must be able to conduct research to implement keywords to better your search engine optimization (SEO).
It’s ultimately an equation:
Effective Content + Proper Keyword Research = SEO SUCCESS!
Now that you have an understanding of the importance keywords play in the digital world, it’s time to look at the steps you need to take to get there.
We’ve created a list of 6 steps you can follow to help you get the most valuable and high return keywords for your website.
1.Make A Brainstorm List Specific To Your Audience
The best way to start your keyword research is to grab a piece of scrap paper or open up a word doc and compile a list. It’s important in this early phase that you have a good understanding of the audience you are trying to reach. Basic questions you should ask yourself about your targeted demographic are:
- How old is my audience?
- Are they male/female, both?
- Where do they live?
- What are their interests?
- What is their income?
Once you have a base knowledge of your customer persona, put yourself in their shoes. Imagine you are that person with the end goal of landing on your website. Think about the search terms you would type in to get there.
In this early phase it’s common to end up with a list of shorter and broader keywords. There is no right or wrong here, and there is no limit to how many terms you write down. This initial brainstorming process it to get yourself crafting generalized descriptors.
2.Research Search Related Terms
Now that you have your list of general search topics, it’s a good idea to plug them into a search engine. In this step, you are testing out the relevance of your term. If you’re using Google, scroll to the bottom of the search page and a generated list of related search terms will pop up. These keywords give you an idea of what people are searching for, related to your term. This is a creative way to add more keywords to your list. It’s also a good way to find modifiers to your search terms.
And it doesn’t stop there. You can now take these new related search terms, and re-enter them in a search to see their related terms. It’s an endless cycle that can spark ideas in your mind of other keywords to take into consideration.
At this step you may realize that you have compiled a list of longer search terms and shorter terms. We will dive into the importance of both in the next step.
3. Use A Balance Of Long-tail Keywords Vs. Head Terms
Having a balance of both long-tail and head term keywords is important in your content. If you’ve never heard of these terms, let me explain:
Long-tail keywords- These are longer keyword phrases containing around 3-5 words. Common examples of these are the “How to…”’ and “What Is..” type search result. If you think about it, the majority of searches are conducted in this sentence structure, when the searcher is trying to find an answer to solve their problem. These longer keywords allow for a more specific and targeted search volume.
Head Term keywords– These are search terms that are shorter, often 1-2 words and more generic. These are similar to the ones you made in step #1.
Implementing both long-tail keywords and head terms will help you achieve long term goals and short term wins. In terms of analyzing the search results, which we will cover in step #5, both are needed to cultivate a good search landscape.
Longer phrases are generally going to have less search volume than broad keywords. But with that being said, specific phrases that target your exact need are significantly more likely to convert.
4. Analyze The Competition
To do this step, simply just test out your keywords in the search bar. Analyze what products come up on the first page and see how they compare to yours. Questions to ask yourself are:
- Are these products and services similar to mine?
- Is there big brands in the top ten?
- Where would my product/service rank on this list?
Pro Tip: You can even do a Google search by typing in “Allintitle:keyword” where keyword is your keyword phrase. This will show you how how many web pages include this exact term in their title.
After compiling all this data you are able to see how well your keywords match in their related industries. If your words are too general and are attracting only the big brands, keep modifying them.
5. Use a Keyword Research Tool
This next step helps you take the research a step further and provides you with specific results. A great tool is Google Adwords Keyword Planner.
This tool allows you to plug in your keywords and view data such as how many people are searching for it per month, and how heavy the competition is. There is even an option that allows you find other keywords by relevance and view the given data for those as well.
This process allows you to eliminate those keywords that simply just have to high of a competition and craft a more SEO friendly list.
6. Analyze and Refine Your List
The hard work is done! You’ve done an extensive amount of research on the nature of keywords surrounding your content, and how well they test out on the internet.
In this final step, you are encouraged to go over keywords and make sure they have been tailored and are specific to the business needs.
It’s A Wrap!
Keywords can be tricky, but they ultimately have the power to make or break your business. Once you get a base understanding of what your audience is searching for and optimize that with a balance of long-tail and heard terms, you’ll be a pro.
If you still need help with your Keyword or SEO game, VPDM can get you on the right track.
Contact us today for a consultation.