7 Foolproof Tips on How to Improve Social Media Engagement
Have you and your digital marketing company laboured over tactics on how to improve social media engagement? There’s no doubt that social media is an essential aspect of today’s marketing.
In fact, it is estimated that there will be 2.67 billion social network users around the globe in 2018. That’s a huge potential audience for digital marketers!
With such a wide audience to engage with, some businesses and digital marketers wonder why their social media engagement is so low.
The solution to this problem isn’t black and white, as there can be many reasons why your social media pages aren’t performing the way you’d like.
However, these 7 tips will certainly help get your content on the right track to higher engagement!
1. Be Real and Relatable
This tip is first because it can’t be stressed enough how important it is! When you’re using a social media account to connect with your audience, they want to know that they are talking to a real person with real feelings and a unique personality.
Your social content will fall flat if you’re filling your feed with self-promotion and “cold” organic posts. People want to engage with accounts that “get them” and are humanized.
Seriously, if you’re not doing this already, start humanizing your accounts ASAP! You’ll thank me – and yourself!
2. Use Emojis
Love them or hate them, Emojis are a fabulous way to increase engagement on your social accounts.
52% of consumers have actually stated that they find businesses using emojis more “relatable and fun.” Pro Tip: This can help achieve step #1!
Moreover, even just the number of social media users using emoijs is astronomical. Reports show that 92% of online users are using emoji’s – so you should be too!
A word of warning, though. While utilizing emoji’s will certainly increase audience engagement, make sure not to over do it.
3. Post Regularly and Consistently
Remembering to post regularly and on a steady basis is such an important factor when looking to increase engagement on your social profiles.
Your social audience is following your profiles for a reason – to receive content! This doesn’t mean one post every now and then. This means consistently!
Different social media accounts require differing levels of attention throughout the day. You can find information online as to how often your specific brand should be posting on each network – this will vary depending on your specific audience, your goals, etc.
4. Reach Out!
Don’t be shy! Just because your goal is to increase engagement on your own profile doesn’t mean you shouldn’t reach out and engage with others!
Commenting on and liking other content is a sure way to increase followers and engagement on your own profile. This works best if you focus on engaging with influencers and other popular profiles in your target audience.
Reaching out also gives you the chance to create a relatable personality (I told you Step 1 was important)! Notice somebody liking a lot of your posts or posting similar content? Reciprocate! Commenting on and liking other content will encourage others to spread the love back to you!
5. Respond… Quickly!
This step should be pretty self explanatory to digital marketers. We ourselves are consumers and know the importance of being acknowledged in a timely manner.
Of course, you’re not always going to be able to respond within a 5-minute time frame (I can’t be the only one who is in bed by 8:00PM…), however it’s crucial to respond to questions as soon as possible.
Response time expectations vary between the different social platforms. For example, Twitter users expect a response much quicker than Facebook users. Believe it or not, 53% of customers demand that a brand respond to their Tweet within less than one hour. Wow!
6. Start Conversation!
If you want your audience to engage with your content, you need to make your content engagement-worthy!
Give your audience a reason to respond. The opportunities for starting conversation are endless – why not ask a question or create a poll? Both Twitter and Facebook now make it super easy to create polls on your feeds!
If you need help coming up with engaging questions why not try our fill in the blank questions or surveys? Remember, the World Wide Web is your friend and there are endless resources to help with question creation!
7. Don’t Forget the Visuals
You can create as much fabulous content as you want, but without a quality visual aspect, you are selling yourself short.
Researchers have actually found that coloured visuals increase people’s willingness to read a piece of content by 80%! It has also been recorded that content featuring relevant images receive 94% more views than content without.
Basically, what I’m getting at is that visuals are immensely important and you should be incorporating quality images or videos in your content right away!
The Short and the Sweet
While I can list off 100 ways to maximize engagement on your social media profiles, these 7 tips highlight the strategies that are the most important and easiest to maintain.
At the bare minimum, always remember to humanize your profiles and maintain a relatable personality that your audience wants to engage with.
And don’t forget to do your research!
Creating content for social media isn’t rocket science, but strategically creating content and careful community management takes a little extra work. But it’s worth it, I promise!