Using Social Media to Market to Millennials
Snapchat is the fun messaging application for sharing moments. You can take photos, videos, add a caption or doodle, and send it to a friends or add it to your story to share with all of your friends. If you’re wondering how to market to millennials using Snapchat, it’s all about the platform’s features.
The feature that differs Snapchat from any other platform is the self destruction of one’s “snap.”
Aside from the immediacy and intimacy of Snapchat, you need to view the content now or it will disappear forever is the key element of the platform that attracts us all.
If you want to reach the millennial market, you and your business needed to be on Snapchat, yesterday! Using Snapchat for business is a tricky tactic to master. If you’re new to this game, here’s a primer with tips on using Snapchat for business marketing.
Use Snapchat Update to Market to Millennial’s
Rolling out a suite of new selfie tools, the biggest change to Snapchat is the additional feature, “Lenses,” which allow you to add an array of special effects to photos taken with the front-facing camera.
You can now also find under “Filters” the ability to speed up, slow down or reverse the replays of the videos content you take.
The new options opens a range of new content opportunities of the Snapchat experience, and will be welcomed by the user community. Given it’s clear skews toward younger audiences, the creative factors added aim to keep the millennial bracket coming back for more.
This mobile designed application has a strong hold on this market, with over 60% of smartphones users aged between 13-34 actively using the platform.
Snapchat also now serves over 4 billion videos per day, exceeding its previous 2 billion per day 6 months ago. Does this have to do with update? Maybe. Either way, Snapchat is growing and the users are adapting and growing with the platform.
Social media marketing is important, and it’s no secret why marketers are so eager to learn how to market to millennial’s using Snapchat.
Social Media Marketing on Snapchat
Snapchat has gone from being a simple photo sharing app to a marketing tool that cannot be ignored. The self- destructing photos and videos are a new way for marketers to reach their target audience.
Here’s how to do it:
Always keep in mind the content will disappear forever, making it important for marketers to make the most out of every second. Take this in account for designing your strategy.
1) Understand Your Audience
- Consider the overall playfulness of the application itself. When you’re creating a strategy for Snapchat, you need to settle on a consistent tone of voice. Even if you’re targeting a group of executives, you must always stay true to the application’s casual nature, with easy to understand, fun posts.
2) Embrace The Time Limit
- Don’t think of the self destruction as a hurdle, but rather, an opportunity. Exploit the few seconds with a creative strategy. Previews such as teasers, sneak peaks or glimpses of a new product or service can be beneficial to the future launch, which in turn executes a good marketing strategy.
3) Portray Your Personality
- Like any other social media platform, you can portray your values, missions and true intentions of your company. Ideally, all photos, videos and captions should represent your personality.
4) Add Video
- With all the new updates of Snapchat, the millennial market LOVES video! This is your chance to take advantage of the fun features users love to promote your business. Videos are far more engaging, memorable, and personal. Verbalize the message you want to get across using Snapchat.
There is little doubt Snapchat has the ability to reach a lucrative younger demographic, and that the platform will be able to generate significant revenue because of it.
The only question left to ask is, will your business adapt to marketing through social media?
Social Media Marketing on various platforms is a critical factor in executing a successful strategy.
When you’re ready to learn how to market to millennial’s on Snapchat, contact VPDM Digital Marketing to create your strategy!