Confessions of a Digital Marketer: Internet Marketing Tips You’d Never Expect

Confessions of a Digital Marketer: Digital marketing tips and tricks from VPDM. Social Media and SEO company Niagara, Hamilton and Toronto.Digital Marketing Tips and Tricks From Our Experiences Not everything we learn in life can be found in the pages of a how-to manual. You could get the best advice or digital marketing tips and tricks from the top marketers in the business, but that can only get you so far. Every client is...

Posted in Content Marketing, Digital Marketing, Inbound Marketing, Recommended, Social Media

Facebook Stories 101: How This New Feature Can Help Your Business

How to share a story on Facebook. VPDM Digital Marketing Agency Hamilton, St. Catharines, and Toronto.How To Share a Story On Facebook Remember how Instagram incorporated the stories feature from Snapchat? Now, the stories feature is being used on yet another platform! Ever ask yourself how to share a story on Facebook? That’s right. Facebook is introducing stories, too. But what are Facebook Stories and can i make a Facebook...

Posted in Content Marketing, Digital Marketing, Facebook, Recommended, Social Media

Bing SEO Tips: Your Guide to Optimizing for Bing Search

Bing SEO guide for optimizing your website for Bing search.Bing SEO Guide: How to Optimize Your Site For Bing Search I bet you’re spending a lot of your time and marketing budget optimizing your website and content for Google’s Search Algorithm. You’ve likely never considered looking for a comprehensive Bing SEO guide. Am I right? If you are focused on Google search over Bing search,...

Posted in Digital Marketing, Google Search, Local SEO, Mobile SEO, Recommended, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Top

Is Digital Marketing Worth it? The Difference Between Traditional and Digital Marketing

The Difference Between Traditional and Digital Marketing. SEO Company and PPC Agency Toronto, Hamilton and Niagara.Why Digital Marketing is Vital For Growing Your Business Where should you spend your marketing budget? Why digital marketing? It’s a tough dilemma for many small business owners and marketers. The difference between traditional and digital marketing is obvious, but it can be hard to figure out what you need for your business. Small businesses don’t...

Posted in Digital Marketing, Facebook Advertising, Google Analytics, Inbound Marketing, Mobile Optimization, Recommended, Search Engine Optimization (SEO), Social Media

Want to Improve Your Email Open Rates? Here are 21 Things You Can Do

Want to Improve Your Email Open Rates? Here are 21 Things You Can DoDid you know that email marketing drives more conversions than any other marketing channel? That’s including social media and search! Even in 2017, when online trends seem to have a temporary lifespan, email marketing is still a major player in the game. Marketing through email can bring you a higher ROI, allows you to...

Posted in Digital Marketing, Digital Marketing, Email Marketing

Social Media Marketing 101: How to Emotionally Connect With Customers

How to Emotionally Connect With Your Customers Through Social Media- how to connect with your customersHave you ever seen Budweiser’s anti-drinking and driving commercial with the little golden retriever puppy who waits for his owner to come home? The owner goes out drinking, and he doesn’t return home because he’s been killed drinking and driving. The puppy just waits and waits. And our hearts are broken watching him. That,...

Posted in Advertising, Digital Marketing, Digital Marketing, Social Media, Social Media Optimization (SMO), Social Search, Strategy

How Effective is Email Marketing in 2017? How it Can Help Your Business

The Classic Strategy: The advantages of Email MarketingIs Email Marketing Worth it? Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now? It’s been a few decades since the internet became publicly available, but those years have seen a whirlwind of development that changes...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Email Marketing, Strategy

The Digital Marketing Trends of 2016… And How Digital Marketers Can Use Them

Year in Review: 7 Digital Marketing Trends of 20167 Digital Marketing Trends of 2016 (That You Should Use in 2017) The new year always marks that time when we look back on the wins and the failures of the past year. For us, that means taking a look at the top digital marketing trends of 2016 and using them in our digital marketing...

Posted in Advertising, Content Marketing, Digital Marketing, Digital Marketing, Facebook, Mobile, Snapchat, Social Media, Social Media Optimization (SMO)

8 Important Blog Writing Techniques: Why You Need to Forget What You Learned in School

Here’s What You Don’t Know About Blog Writing Techniques8 Blog Writing Techniques Every Digital Marketer Should Know Forget what your English teacher taught you. That’s right. Blog writing techniques are very different from the traditional writing techniques you were taught in school. So you’ve figured out the basic breakdown of a blog post. Now it’s time to sit down and start writing....

Posted in Blogging, Content Marketing, Digital Marketing, Search Engine Optimization (SEO)

The Google Analytics Certification Exam: Here’s Why it’s Worth it for Digital Marketers

How to Pass the Google Analytics Certification ExamWhy All Digital Marketers Should Take the Google Analytics Certification Exam Google Analytics (GA) is one of, if not the, most valuable analytics tools to track website traffic. If you were to ask me what analytics tool I couldn’t live without for monitoring my digital marketing campaigns, GA would be my answer without hesitation....

Posted in Advertising, AdWords, Blogging, Google Analytics