Don’t Discount The New MySpace

Source: evolver.fm MySpace was the first social network I’d ever used. I believe I created my first social profiles in the fall of 2005. One was for my own personal MySpace another was for my business. It served me well for personal and professional gain. We all know the story of what happened and how MySpace failed but...

Posted in Digital Marketing, Music, Social Media

The Biggest Viral Campaign Of The Season

The following is an interview I did in October 2012 with @LauraStamplerfromBusinessInsider.com. It’s based on my work with Nightmares Fear Factory and the fact that my social media campaign went viral twice. How These Photos Of ‘Scared Bros At A Haunted House’ Became The Biggest Viral Campaign Of The Season Five baseball cap-wearing bros,...

Posted in Digital Marketing, Social Media, Strategy

3 Digital Marketing Strategies That Will Drive Traffic

Source: JeffBullas.com Search, Content, and Social. I’m focusing my efforts in these 3 areas from now till further notice. Search is changing big time. Sometimes different strategies are called for when optimizing for mobile search versus desktop search. People tend to use different search terms when searching via mobile. That’s interesting in many ways and must be considered when...

Posted in Content Marketing, Digital Marketing, Search Engine Optimization (SEO), Social Media, Strategy

OMG, I Think We’re Going Viral!!

On October 6, 2011 my professional world changed. It seemed like I was about to experience every digital marketers dream…to have a campaign go viral! I’m very proud of this accomplishment and my team that helped me make this happen. The following is a post from The Analytic Eye written by Elizabeth Monier-Williams (@AnalyticEye). An...

Posted in Digital Marketing, Social Media, Strategy