Is Email Marketing Worth it?
Email marketing is one of the most long-lasting marketing tactics that’s been used since the dawn of the Internet. But is email marketing still worth it now?
It’s been a few decades since the internet became publicly available, but those years have seen a whirlwind of development that changes with the blink of an eye.
As a result, email marketing has taken many forms over the years, but it hasn’t gone anywhere. And it’s not going anywhere anytime soon.
Let us show you just how important the power of email marketing is for your business, and why you need to be using this strategy now.
The Email Marketing Facts Don’t Lie
The reality is that email marketing still works, and we’ve got the data to prove it. Check out these amazing email marketing facts:
- In both 2014 and 2015, email marketing brought in 25.1% of all online Black Friday sales.
- Gmail now has 900 million users, making it the most widely used email service, and 75% of those users use Gmail on their smartphones.
- 95% of companies that use marketing automation use email marketing.
- 48% of consumers in a survey said that they prefer using email communication with brands than Facebook.
With those statistics, it’s hard to argue the power of email!
The Advantages of Email Marketing
Marketing with email can have a high return on investment (ROI). According to SumoMe, the return from email marketing is 44.25x, which means that for every dollar you spend, you can bring in an average of $44.25.
Emails get you in the front door with your clients.
Once they’ve agreed to see a message from you, they’ll agree to see more. So when they agree to give you their email, they’re opening up the doors for more communication.
They’re agreeing to see your content, which means they’re open to the message you’re sending. That’s your way in!
Now that you’ve got their emails in a list, you can target them with Facebook and PPC ads. Since these users have already expressed interest in your content, they’re more likely to engage with your ads.
And the more people engage with your ads, the more conversions you can generate. How’s that for a data-driven end game?
How Effective is Email Marketing in 2017?
Digital marketing trends are constantly changing. The key is to keep up with new trends within your emails. That’s what the name of our game is- always adapting to new things.
One of the reasons that email marketing is still effective in this instant, digital world is because of its ability to change and adapt.
Here are 5 trends for 2017 you should be using in your email marketing strategy.
Getting people to sign up for your email list is hard when you don’t have coupons or product discounts to offer. So how do you get people interested? Give them something.
Provide users with some free content, then offer them more in exchange for giving you their email. This is called gating content.
It’s like virtual free samples, but instead of paying for more they give you an email and consent to your email newsletters. And it’s becoming super popular this year.
Make sure you’re giving users something they want and that benefits them. It has to be something that’ll tempt them enough to sign up.
This isn’t anything new, but in 2017, digital marketing is all about personalization. People are more likely to open an email if it sounds like it came from someone they know personally.
Make your emails sound like they’re coming from a friend. Keep it casual and tailored to them.
Layout is important for this, too. Don’t include too many professional, templated graphics that people will instantly recognize as marketing tools. Their friends wouldn’t send them that, so you might consider not doing so, either.
Sending a Follow up Email
Some people tend to sign up for email giveaways and forget about them. So they end up sitting in that inbox, collecting virtual dust.
Remind your users that you’re there by sending a follow up email. Ask them how they liked the content, suggest more content they might be interested in, or recap what you sent before.
And make sure you always stress the value they’re getting from you, so they have more of an incentive to click through.
We can’t stress it enough how important mobile is for digital marketing. Just check the facts at the beginning of this article!
Every year someone comes out with an invention that makes your smartphone even more like a portable mini computer. The more these things come out, the more likely people are to rely on their mobile as a primary Internet device.
The majority of your users are going to be checking their email on mobile, so make sure your content is optimized for the platform.
2016 was the year of the Facebook live video. People can become popular, Internet-famous, and even wealthy from a viral video.
In 2017, videos are only going to be more popular. Just scroll through your Facebook feed. Videos get shared more often than any other type of content.
Consider embedding videos in your emails for a better user experience and to keep your audience interested.
What Not to do in Your Email Marketing Strategy
Here’s an example of an email marketing strategy that went terribly wrong. You might recall the tragic incident at Walt Disney World last year when an alligator dragged a 2 year old boy underwater and killed him.
Well, Disney had scheduled an email blast far in advance to promote their new, shark-themed ride. The headline read, “Take a bite out of Orlando.” It went out at the worst possible time… just hours after the boy was killed.
Disney was already making headlines for the wrong reasons because of the incident, and now they had this insensitive email marketing campaign that had sent out. People were outraged.
Once you hit send, your email is gone and there’s nothing you can do about it.
Always make sure you go through an email optimization checklist to make sure you’ve covered everything and didn’t miss any errors. And check back on your content to keep up to date with timely events or situations, especially when you schedule far in advance.
Email marketing is still reigning leader in the world of digital marketing.
It’s lasted this long, and it’s not going anywhere anytime soon. So it’s essential for your business to develop an email marketing campaign.
Not only do you get your content sent to users who are already interested in your content, which means higher conversion rates, but you give those users a consistent reminder that you’re there.
At VPDM, we develop email marketing campaigns for a variety of clients and execute them according to the most successful strategies.
Want to know how we can help with your digital marketing strategy? Just ask! Contact us now for a consultation.
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