Yes, a Mobile-Friendly Website Affects Your Search Rankings

Google search on mobile mobile-friendly website

You have probably read the usual arguments for having a mobile-friendly website.

You’ve been told that it helps more people to use your website, and that it keeps mobile users on your page longer. You know that it’s important to prepare your online persona for a world fueled by pocket-sized computers.

But Now, Having A Mobile-Friendly Website Is More Important Than Ever

A new study from Moovweb shows that mobile-friendliness is a key factor considered by Google algorithms when deciding which websites go to the top of its search results.

Google hasn’t been hiding this. Throughout 2015, they have been warning websites that mobile compatibility would become important to its search engine ranking. On April 21st, Google formally released its Mobile-Friendly Algorithm.

Just how powerful is this algorithm? Moovweb decided to test it.

The Facts On Mobile-Friendly Websites:

Starting April 21st, Moovweb tracked “1,000 important e-commerce keywords” from various industries. Here were their findings:

  • 83% of the time, top results were mobile-friendly
  • 81% of the time, top three results were mobile-friendly
  • 77% of search results on the first page were mobile-friendly
mobile-friendly website search stats SEO

Study reveals that Google strongly favors mobile-friendly websites Image Source

 

Is My Website Mobile-Friendly?

Mobile Compatible Websites Tips - VPDM St. Catharines

Is your website mobile-friendly? Image source

In order for your website to make the cut with Google’s Mobile-Friendly Algorithm, it must be tagged as mobile-friendly by the search engine. Luckily, Google has provided clear criteria for how to make a website mobile compatible.

What is mobile friendly? According to Google, your website must be:

  • Tapable: Place links far enough apart that users can easily tap the correct one
  • Accessible: Avoid the use of technology which is not compatible for mobile devices (such as Adobe Flash)
  • Readable: Use legible font sizes that can be read without zooming
  • Well sized: Size your content to fit within the viewport

Is your website mobile friendly? Google makes it easy to test your page, too. Run the URL for each of your pages through the Google Mobile Friendly Test to see if Google recognizes your website as being mobile compatible.

The Bottom Line on Mobile-Friendly Websites and Search Ranking

Not showing up on Google search results is a big deal. Research shows that dropping out of the top three search positions can mean up to 90% fewer visits to your website.

Simply put, if your competition has a more mobile ready website, they are going to get the visits (and the customers) that you’re looking for. With Google’s new algorithm, the best mobile websites will be rising to the top of its search engine ranking.

Make sure your website doesn’t get left behind. The key to staying relevant online is to stay up to date on SEO tips & tricks like this one, and to make sure your mobile marketing strategy includes optimizing your website with mobile website development.

We would be happy to help you get started.

For a free consultation to get your digital marketing on the right track, contact us today.

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Shauna Vert

After starting a few cutting-edge projects and launching an award nominated blog as a student, Shauna moved to the Niagara Region and began working as a social media coordinator at VPDM. With a Communications and History degree from the University of Ottawa (oui, elle parle francais aussi), Shauna has created successful online campaigns for everything from music festivals to national conferences to tech equipment. She does occasionally leave the comfort of her computer to help out at the farm or sell vegetables at the Beamsville Farmers Market...but hey, that's what smart phones are for!
This entry was posted in Google Search, Mobile, Mobile Optimization, Mobile Search, Mobile SEO, Recommended.