New Mobile Algorithm Makes Mobile Friendly Websites a Must
The latest mobile algorithm update from Google makes this one fact absolutely clear. Google is dead serious about ranking mobile friendly websites much more favourably (read “higher”) in search results.
If you’re short on time and not fully up to speed on how to make a website mobile friendly or how to make a mobile-friendly website, check out this detailed guide, with an infographic, detailing how to layout and optimize your mobile SEO strategy.
Essentially, if your website isn’t mobile friendly, according to Google, your site is at risk being penalized in the search rankings.
This means if you’ve held a competitive organic position in the search engine results pages (SERPs) for a few profitable keywords, Google will penalize your site and those rankings will drop – on mobile all searches.
Google Latest Mobile Algorithm Update Just Happened
So on Wednesday of this week (March 16), Google had this to say:
“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
It looks like Google is now blatantly incentifying digital marketers to have websites that offer up mobile-friendly pages to mobile users.
If your site is currently mobile-friendly, and professionally SEO optimized for users and search engines, you’re winning!
If you’re one of the many business owners that have website’s similar to the one’s I’ve audited lately, and are not mobile-friendly, you can now bet that your website’s rankings will drop even lower in the SERPs.
The Mobile Algorithm Update is All About User Experience
Why is Google so hardcore on brands and businesses having mobile friendly websites? It’s simply all about providing users with the most simple and seamless user experience on mobile devices/smartphones.
This whole thing with page load speed and mobile-friendly websites started in 2014 when Google wanted to give mobile users a much better search experience.
With over 50% of Google searches being done on mobile devices, Google understands that an excellent user experience is vital – whether it’s via search or browsing web pages.
The screenshot below from TechCrunch illustrates the difference in user interface between a non-mobile friendly website (left) and a mobile friendly website (right).
If your site is designed with a mobile first approach and Google determines the site is Google “mobile-friendly”, they’ll reward you with not only higher rankings but they’ll also let users know your site provides a good mobile experience by adding the “mobile-friendly” tag to all mobile friendly websites displayed in mobile search results.
How Do I Confirm My Site is Mobile Friendly?
The good news is if your site is already mobile friendly, you will not be impacted by this new mobile algorithm update.
If you need a mobile friendly website and you have a budget in line with your vision and goals, you can easily source a talented SEO consultant and website developer to build you a mobile friendly website or transfer your current site to a mobile-friendly theme, reasonably quickly.
Google has made it fairly easy for anyone to test the mobile friendliness of their website by providing a few free tools. Try the Mobile-Friendly Test tool and the Webmaster Mobile Guide tool as they each provide tips on how to improve your mobile site.
One Final Note About User Intent, Quality Content, and Mobile Websites
If you follow along closely in SEO circles, you’ll know that the evolution of search involves user intent. Google’s search rankings and search algorithms are all based on user intent. What is user intent?
To Google, user intent is viewed as delivering rankings that show links to the highest quality content, that answers the user’s intent with the particular search query used.
What this means is, since the intent of the search query is such a very strong ranking factor, a page with high quality content that is not mobile-friendly, could still rank well if it has great, relevant content.
If you need help developing a mobile-friendly website with a comprehensive SEO strategy baked in from the start, we can help. Contact us for a complimentary 30-minute consultation.