The Best Mobile SEO Strategy for 2015
Are you looking for the best mobile SEO strategy 2015? If you haven’t heard already, Google made it official. Mobile-friendly websites will get favoured in mobile search results – with higher mobile search rankings. This means mobile-unfriendly websites will lose their mobile search engine rankings. If your site doesn’t meet Google’s mobile standards, this article is for you!
If you fear the worst of mobilegeddon, mobocalypsed, or the coming mobilepocalyse, we have an infographic, embedded below, that will help you with some solid mobile SEO advice and tips to adjust your mobile SEO strategy.
Mobile-Friendly Websites Have 3 Possible Configurations
What we SEOs and web developers understand is that a mobile website will run mainly on 1 of 3 unique configurations.
1. Responsive Web Design: Your website URLs will stay the same and so will your HTML code!
2. Dynamic Serving: Your URLs will stay the same, but your HTML code will be different for mobile.
3. Separate URLs: Your website URLs will not stay the same, you’ll have unique mobile URLs for your mobile site. You’ll also have different HTML code.
Important Note: Google does not favour any particular configuration or URL structure as long as the page assets are accessible to all Googlebot user agents/Google spiders.
Google Needs to Understand Your Mobile Setup
Responsive design is always the way to go in my opinion. Mobile responsive and adaptive. The same HTML code gets servers on the same URLs regardless of the users device and size of their screen.
The bonus with this type of mobile-friendly configuration is that your website magically renders and displays differently based on the user’s screen size (smartphone, tablet, desktop, non-visual browser, LCD TV).
Why Responsive Design?
Google now recommends building your company or personal website using responsive and adaptive web design for the following 5 reasons:
1. It makes it easier for users to share and link to your content with a single, mobile-friendly, URL.
2. It requires no redirection for users to have a device optimized view of your website, which reduces load time and enhances the user experience.
3. It reduces the possibility of the common mistakes that affect mobile sites.
4. It requires less engineering time to maintain multiple pages for the same content.
5. It saves resources when googlebots crawls your site. It makes crawling efficient and indirectly helps Google index more of your website’s content and keep it appropriately fresh.
It’s not hard to convert your existing website over to a responsive website theme. If you don’t have a mobile-friendly website, your mobile SEO strategy will be lacking after April 21.
How To Rock Your Mobile SEO Strategy
Can Googlebot Crawl Your Site?
Once in GWT, use the “Fetch as Google” function to force googlebot to crawl your site and report any errors. At VPDM Digital Marketing, we do this with every single piece of content we publish on our website or on our client’s websites.
Check and test your robots.txt file while in GWT.
Test Test Test
Test the mobile-friendliness of your website using Google’s Mobile-Friendly Test. This will show you if Google’s system detects and ranks your website as mobile-friendly and compatible to mobile users.
Avoid Unplayable or Inconsumable Content
It’s vital that your users are able to consume and experience your quality content. You also want to provide a seamless and “good” mobile experience for all. We suggest using HTML standards for animations as they provide a superb user experience.
To ensure users can view your videos, make sure you’re using video-embedding that’ll be playable on all devices. Some marketers have the transcript of the video available. This works well if your site needs to be accessible to people who use assistive browsing technologies.
Mobile Page Speed
Page speed is always a ranking factor – on mobile or desktop. In this case, we’re talking about maximizing your mobile SEO strategy, so make sure your mobile pages load fast (1-3 seconds).
You can use Google Page Speed Insights to discover if your mobile pages have any issues that are slowing down load time.
When you use this tool, focus on the “Speed” sub-section and try to address all issues marked as “Should Fix” and “Consider Fixing”.
Here are the key facts to consider for mobile friendly website design:
- Google loves mobile friendly websites.
- There are currently 4 billion mobile phones in use globally.
- 1.08 billion of these are smartphones.
- 50% of local searches are made on mobile devices.
- A third of Facebook’s 700 users are using Facebook on mobile devices.
- Half of Twitter’s 175 million users are using Twitter on mobile devices.
- 86% of mobile internet users are using their devices while watching TV.
- A one second delay in page response time can result in a 7% reduction in conversions.
Scroll down and see the full infographic for way more useful tips and tricks to improve your mobile SEO strategy and get your business website mobile-friendly.
If you need help getting your website mobile friendly, or need a fresh mobile SEO strategy, we can help you today.
Please email me directly and let me help craft, execute, and manage your mobile SEO strategy.
Infographic from Nine Hertz