Mobile SEO Strategy
Have you thought about your mobile SEO strategy in your digital marketing? If you haven’t, you should, as it’s now (past) time to understand why and how mobile SEO will help your local business.
As you may have heard, Google just recently announced that mobile searches could possibly exceed total desktop searches by the end of this year. That’s right, in the next 9 months.
Mobile Use & Search Statistics
Let’s start with understanding just how huge the mobile market is today. Consider some of these mobile stats. They will make you think twice about your mobile SEO budget.
Around the world, in countries that are seeing rapid growth, such as South America, the Mid East, Africa, South East Asia, as well as underdeveloped parts in North America, people are now starting to use mobile devices first before they even own a desktop computer.
It’s possible that by 2015, our world would consist of more searches being performed on mobile devices than on traditional laptop or desktop computers.
Pay attention to your mobile browsing these days and compare it to mobile browsing a year or two ago. Aside from mobile apps, mobile browsing today is very similar to desktop browsing in some ways. For example, Rand Fishkin at Moz says:
“…a lot of mobile devices now are offering a close-to-laptop experience. I mean one of the things that I was shocked by mobile not really changing all that much dramatically. It did have a lot of big changes and has had a lot of big changes on the world of technology and the world of how we use the Web and software.
But one of the things that I was surprised about that didn’t happen is that it hasn’t taken away from those things. In a lot of ways that’s because the experience is so close to what you get with a desktop and laptop, particularly with very advanced devices.
You can do so many of the things, close to almost of the things that you could do with a desktop or laptop. I almost think of my mobile device as just as a smaller, slightly-less-convenient-for-long-typing laptop. It’s pretty much like that.”
Quick Hit Stats*:
- 47% of consumers surveyed said they used their iPad to book a hotel. 37% have booked a flight.
- 28% have made a restaurant reservation.
- 24% rented a car.
- 68% of Facebook’s users access Facebook on smartphones or tablets.
- Adults now spend more time with their mobile phones than with print magazines and newspapers combined.
- There are over 25 million mobile subscribers in Canada, up more than a million since 2011.
- There are more mobile phones than humans in the U.S – over 310 million.
- More people use their phones than PCs to get online today.
- Mobile searches have grown 4x since 2010.
- 50% of all searches are performed on mobile devices.
Are you thinking about your mobile SEO strategy now?
How Do I Decided If I Need Mobile SEO?
It’s important to note that your business may not need a mobile SEO strategy. I think this certainly applies to some businesses but they are in the minority as many businesses can benefit from a local and mobile SEO strategy. For example, even non-mobile local businesses can benefit from Mobile SEO.
Moz has a super informative video that you can see below.
Before you watch it, take a peek at this whiteboard graphic introducing you to how mobile SEO can help your local business.
I regularly pitch and push mobile SEO and local SEO with any local business I work with. I can say that not all are sold on the benefits.
If you need some more information and data on Local SEO and Mobile SEO strategy, these articles should help:
If you’d like to discuss your mobile and local SEO strategy, please contact me today.
What’s your opinion on mobile SEO and have you implemented a local SEO strategy into your marketing mix? Please let me know in the comments.
* Featured Image via Flickr.