Facebook’s New Look For Business Pages
Facebook Admins and social media community managers in general will soon be hearing or reading about the social platform’s latest update for Facebook business Pages. In fact, some lucky few may have already noticed a major change in how their business Pages look when viewed on desktop.
When you see the design (to the left), you’ll notice how today’s popular social platforms are all moving towards a unified or universal look and feel. I’m not insinuating that they are in collusion, but what I am suggesting is the user experience (UX) is clearly a key factor for each social platform, and they certainly all seem to be going with a similar type of user interface (UI). Their analytics must be telling them it’s working.
This week Facebook announced that they’d be rolling out a brand new, streamlined look for Pages on desktop. The benefits are two-fold; one for both users and Page admins.
Facebook’s goal was to offer users an easier interface to find the information they want from the page and to help Page admins find the tools they use most when managing each Page. Let’s take a look at the key features of the update:
New Streamlined Look for Business Pages
1. Updated Timeline
I think this one benefits users and Page admins. The right side of your Facebook Page now features all of your Page’s posts in one nicely organized column. The great news about this is that now all of your posts will not only appear consistently on your page, but also in the users News Feed!
Essential information about your business is now listed on the left side, also in one column. Your business hours, a map, and your website url along with a selection of your latest photos and videos are included.
2. Easier Access To Key Admin Tools
To make things easier for Page admins to manage their Facebook advertising campaigns and analytics/insights, Facebook has introduced simpler navigation options.
In a blog post this week, Facebook said:
“…you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.
We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.”
Oh and this is handy: this navigation remains in place, at easy access, no matter where you are on your Page.
3. Pages To Watch
The new Pages to Watch feature is included in the Page insights tool to all Page admins. The Pages to Watch feature provides admins the option to create a list of similar Pages and compare the performances of their Page with their main competitors.
For example, in the image below, the “Overview” tab will show admins key analytics about their competition’s Pages. On the “Posts” tab, admins will be able to view the past week’s most engaging posts from your listed competitors.
While these new updates may not be what you were hoping for, all things considered it’s not bad. I’m happy about the latest changes and am excited to start using the Pages to Watch feature.
What do you think about this new streamlined look for Facebook Pages?
Even better, do you think this will increase reach, engagement or visits to your Facebook Page?
Sound off in the comments below.
If you’d like some help navigating Facebook, it’s recent News Feed algorithm change, and second change, as well as crafting an effective social media marketing strategy on Facebook, reach out to Vee at VPDM, we’d be happy to help you reach your goals.
* Images from Facebook