Although the popular platforms like Facebook and Twitter show social share images to try and create reach, they’re often targeting their audience with words and phrases through their posts. Here’s where the new social platform, Pinterest steps in.
What is Pinterest?
Pinterest is a sole picture based website where users can save and share content to virtual collections called ‘pinboards’. Pinterest has the ability to be viewed either on the website or the mobile app. Thus being able to be accessed virtually anywhere.
Pinterest was launched in 2010 by co-founders Ben Silbermann, Evan Sharp, and Paul Sciarra. Initially the website was only available by invitation up until 2012. In 2012 Pinterest opened up to the public.
The platform has a pretty steady demographic. Out of 70 million users in 2012, most are female. 83 percent to be exact according to a study in Engauge.
You can find virtually anything on Pinterest. With the convenient search bar at the top to all the specified categories.
Pinterest includes everything from art to technology, DIY and craft project to food recipes, fashion, home decor, health and fitness, and more! You’ll never be stuck finding exactly what you’re looking for.
Can Pinterest Be Used For Business?
Can Pinterest be used for business you may ask? I’m sure in the early days of when Pinterest was first announced to the public you went to check it out and were spammed with beautiful home decor, or delicious looking food, or maybe even some cool chic wedding ideas.
But if you’re solely basing your opinion off your first visit then it’s time to take a second look. thinking that Pinterest is used for simple art ideas you’re wrong! So the answer is YES, Pinterest can be used for business.
While Pinterest might not immediately strike users as an efficient tool to generate sales, it may be one of the best ways to showcase your new and improved products and services.
In the past, Pinterest has highlighted brands who used the site and were more advanced on the platform, as well as some more creative uses of different pinboards.
Now, we want to show you inside tools to know virtually everything there is to know about how to use Pinterest for business.
Tips and Tricks for Having Your Business on Pinterest
As we stated above, using Pinterest for your business is one of the best decisions you could make. It’s a great platform to share your engaging pictures and copy to match it.
#1: Make your Business as visible as possible
Make sure to always include your brand’s name and official website url on the Pinterest profile page, and connect your Twitter and Facebook profiles for increased reach and awareness.
Always pay attention to your captions: Whether you’re creating your own pinning content or repinning it from somewhere else, make sure to always explain why the content is relatable and useful to your customers.
Also keep in mind to always mention your brand’s name and website URL in the caption to remind them who pinned this and where to go to read more.
#2: Get to know Pinterest’s Categories
Pinterest’s users can virtually search anything and everything in over two dozen categories. Get to know which ones apply your business specifically. Make sure not to use the ‘everything’ category.
If you notice that some of your content fits in one of pinterest’s most popular categories then remember to categorize the pinboard accordingly to get the best results. This will ultimately make it easier for users to discover your content.
#3: Original vs Found Content:
It’s important for your business’ profile to have a mix of original and found content. The original content should be emphasized with articles and photos from your site. This will create more traffic to your website.
Last but not least make sure you have appealing pictures for your customers. Images that catch the viewer’s attention is key. After all, an imagine is the first thing someone sees in a pin.
#4: Create Themed Boards
Is there a special event coming up like a product release or you’re thinking of re-branding your company? How about an upcoming holiday? Why not find a creative way to tell your customers about it.
The best way to do this is to create a themed board. Pinterest allows you to connect all the photo, written, and video resources in one place while still being in a shareable way. Keep your pins organized with themed boards.
#5: Pin About Your Customers:
What customer doesn’t want recognition from a company? You can recognize your customers by creating boards that tell customers about their success stories, or even share things amongst one another.
You could even create a How-To category where clients find unique ways of incorporating or using the brand’s products or services into their everyday life. This allows customers to show off testimonials in a way that welcomes sharing not just by that particular customer, but by anyone who could in turn benefit from the advice.
Good news: Promoted Pins now Available in Canada!
Wrapping it up
Every Business is pressed for time and social media advertising can get pushed to the back burner. But it’s important to create habits that encourage you to keep up on the social side of your business.
Imaging is what really catches the viewer’s eye which ultimately makes Pinterest the perfect platform to invest your business on.
These tips and tricks will help you become a pro on creating pins for business. Just to be safe, make sure you check out How to suck at Pinterest Marketing to be certain you’re not doing anything wrong.